Clearbit is a remarkable tool in the business intelligence landscape, offering real-time data enrichment and contact details to many businesses. However, every business has unique needs, and you might find yourself seeking Clearbit alternatives that better align with your specific requirements.

If you are in the marketing and sales business, you are probably already familiar with Clearbit. With features such as IP tracking that transforms website traffic into potential leads, Clearbit has proven to be a powerful ally for businesses. But is Clearbit the perfect fit for every business? Are there other tools that could better serve your specific needs like finding mobile numbers for your prospects or getting job change updates when your champion switches companies? Let's delve into the world of Clearbit alternatives to find the answers.

Why Consider Clearbit Alternatives?

While Clearbit offers a robust set of features for business intelligence, it may not cater to all specific needs. Here are some reasons why you might consider looking at Clearbit alternatives:

1. Prohibitive Pricing for Small Businesses and Startups

While Clearbit offers a comprehensive suite of data intelligence features, its premium pricing model may be cost-prohibitive for small businesses or startups operating on limited budgets. Exploring more affordable alternatives becomes a necessity to access valuable data enrichment capabilities without straining financial resources.

2. Feature Overload Leading to Complexity and Inefficiency

Clearbit's extensive feature set, while comprehensive, can be overwhelming or bloated with functionalities that some users may not require. Streamlined alternatives that focus on specific needs, such as contact enrichment or technographic data, can provide a more targeted and user-friendly experience, enhancing productivity and efficiency.

3. Integration Challenges with Existing Tech Stack

If Clearbit fails to integrate seamlessly with your organization's existing CRM, marketing automation tools, or other critical systems, it can lead to inefficiencies, data silos, and disruptions in workflow. Evaluating alternatives that offer native integrations with your tech stack can ensure a smoother data flow and better synchronization, eliminating the need for complex workarounds.

4. Limited Global Data Coverage and Localization

Clearbit's data coverage may be more robust in North America compared to other regions. For organizations operating globally or with a significant presence in specific geographic areas, exploring alternatives with stronger and more localized data coverage could be necessary to meet their needs effectively.

5. Data Accuracy Concerns and Infrequent Updates

Inaccurate or outdated contact information can undermine the effectiveness of your sales and marketing efforts. Some users have raised concerns about the frequency of data refreshes and the accuracy of contact details within Clearbit's database. Considering alternatives that prioritize real-time verification and regular data updates could help address this challenge.

While Clearbit is a powerful sales intelligence platform, it's crucial to evaluate whether it aligns with your organization's specific requirements, budget, and existing technology ecosystem. By exploring alternatives, you may find a solution that better meets your needs, ensuring you have access to the most accurate and relevant data to drive your sales and marketing strategies effectively.

6 Best Clearbit Alternatives & Competitors



SMARTe stands as a beacon of compliance and data quality, providing validated B2B contact information across North America, Europe, Asia-Pacific, and Latin America. With an impressive 70% availability of verified emails, direct dials, and mobile numbers in North America, and 45-50% coverage in other regions, SMARTe ensures your outreach efforts are fueled by reliable and compliant data.

Why Choose SMARTe as a Clearbit Alternative:

  • Unparalleled global reach and unwavering commitment to data quality and compliance
  • Extensive coverage across multiple regions, ensuring reliable data for diverse target markets
  • Seamless integration with existing sales tools and CRMs for streamlined workflows
  • Powerful Extension for efficient sales prospecting directly on company websites and LinkedIn

Pricing: Book a free demo with 10 reveal credits per month or explore SMARTe's flexible pricing plans.

2. Cognism


Cognism stands tall as a versatile B2B data solution, providing an extensive database of detailed firmographic and contact information. Its user-friendly platform and commitment to compliance ensure you have access to high-quality leads, making it a compelling choice for organizations seeking a well-rounded data intelligence solution.

Why Choose Cognism as a Clearbit Alternative:

  • Extensive database of detailed firmographic and contact information
  • Ability to provide 2x more cell phone numbers than other providers
  • Manually verified mobile dataset boasting 98% accuracy for multichannel outreach
  • User-friendly platform and commitment to compliance

Pricing: Cognism offers custom packages with unrestricted views and page-level exporting, subject to fair usage policies.

3. Apollo.io


Apollo.io sets itself apart by combining a comprehensive B2B database with advanced automation features. Its powerful email automation tools, complete with templates and A/B testing, streamline your outreach efforts, while its AI-powered sales assistant enhances efficiency and productivity.

Why Apollo.io Stands Out as a Clearbit Competitor:

  • Comprehensive B2B database combined with advanced automation features
  • Powerful email automation tools with templates and A/B testing for streamlined outreach
  • AI-powered sales assistant for enhanced efficiency and productivity
  • Ability to create sequences for emails, calls, and tasks, managing the entire sales cycle

Pricing: Apollo.io offers a feature-limited free plan, with paid packages based on credits.

4. ZoomInfo


ZoomInfo is a comprehensive B2B database and data enrichment platform, providing access to an extensive database of business contacts and firmographic data. While its pricing is on the higher side, its wealth of information and enterprise-grade features make it a valuable choice for large organizations with substantial data needs.

Why Opt for ZoomInfo Over Clearbit:

  • Extensive database of professional and company profiles
  • Offers specific packages tailored to different business needs (sales, marketing, recruitment, operations)
  • Proprietary intent data for identifying potential buyers' signals
  • Strong coverage of US market data (global data coverage can be expensive)

Pricing: ZoomInfo's pricing is available after a consultation, based on the number of seats, credits, and add-ons required.

Also Read: Top ZoomInfo Alternatives & Competitors

5. Adapt.io


Adapt.io is a data enrichment and lead generation tool known for its accuracy and reliability. It simplifies the process of finding and enriching contact information, making it a valuable choice for businesses seeking high-quality data to fuel their sales and marketing efforts, particularly for small and medium-sized enterprises.

Why We Picked It Over Clearbit:

  • Access to millions of verified contact and business information records
  • User-friendly interface and streamlined lead generation process
  • Comprehensive data segmentation and filtering options
  • Affordable pricing plans suitable for small and medium-sized businesses

Pricing: Subscription pricing starts at $24/month for 1,000 contacts.

6. Leadfeeder


Leadfeeder stands out as a unique B2B sales tool that unveils the companies visiting your website, providing valuable insights to fuel your lead generation and sales efforts. By seamlessly integrating with your CRM system, Leadfeeder directly delivers rich information on leads' visit data, streamlining your sales workflows.

Why Choose Leadfeeder Over Clearbit:

  • Offers a distinct value proposition by identifying companies visiting your website
  • Provides granular visit data and targeted lead information directly within your CRM
  • Enables targeted follow-up with interested prospects based on their website activity
  • Integrates with a wide range of popular CRMs, including Salesforce, Pipedrive, and more
  • Complements traditional data enrichment solutions by unlocking website visitor intelligence

Pricing: Lead Feeder offers a limited free plan with basic features and a paid plan starting at $139/month for access to advanced tools and functionalities.

Businesses can find the best solution to meet their specific data enrichment needs by examining these top Clearbit alternatives. This will ensure that they have access to precise and thorough B2B data to support their marketing and sales strategies, all while staying within their budget, meeting their technical needs, and achieving their business objectives.

Which Clearbit Competitor Is the Standout Choice?

If you are looking for a Clearbit competitor that gives you:

  • Accurate data with quick workflows for more time to sell
  • 70% mobile numbers availability in NA and 50% across EMEA, APAC & LATAM
  • Advanced search filters for precise targeting
  • Over 226M B2B contact data and 20M+ company profiles
  • Access to 30,000+ tracked technologies
  • Highly accurate and globally compliant data

Then, SMARTe is your best alternative to Clearbit. Get a demo to understand if we could be an ideal fit for your company. We would be glad to run a live count check for you, based on your ICP.


Clearbit is a powerful data enrichment tool, but there are several alternatives that offer unique features and may better suit your business needs. SMARTe, Apollo, Cognism, ZoomInfo, Adapt.io and Leadfeeder are among the top Clearbit alternatives worth considering. Each tool has its strengths and weaknesses, and it's crucial to evaluate them based on your specific requirements.

Whether you prioritize comprehensive features, data accuracy, email campaigns, or global coverage, there is a Clearbit alternative that can meet your sales and marketing needs. Consider the features, pricing, and integration capabilities of each tool to make an informed decision and find the perfect sales tool for your business.

Sayali Kamble

Sayali is a Content Executive at SMARTe. She specialises in creating informative B2B marketing and sales content.

Prospect on any site or LinkedIn using SMARTe

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What Are Some Alternatives to Clearbit for Data Enrichment and Lead Generation?

When considering alternatives to Clearbit for data enrichment and lead generation, businesses can explore a variety of options to suit their specific needs and preferences. Here are five notable alternatives:

  1. SMARTe
  2. Cognism
  3. Apollo.io
  4. ZoomInfo
  5. Adapt.io
  6. Leadfeeder

Each of these tools offers unique features and capabilities aimed at enhancing sales and marketing efforts. From comprehensive databases to advanced search functionalities, businesses can evaluate these alternatives based on factors such as data accuracy, integration capabilities, pricing models, and customer support quality.

How Do Clearbit Alternatives Compare in Terms of Features and Pricing?

Clearbit alternatives vary in terms of features, pricing, data accuracy, and integration capabilities. While some alternatives may offer a larger database or more advanced search functionalities, others may excel in data enrichment, lead scoring, or predictive analytics. Pricing models also differ among alternatives, with some offering subscription-based plans and others providing custom pricing based on usage and features.

What Factors Should I Consider When Evaluating Clearbit Alternatives?

When evaluating Clearbit alternatives, consider factors such as the size and quality of the contact database, data accuracy and freshness, integration capabilities with existing systems and tools, ease of use, customer support quality, and scalability. Additionally, assess pricing structure, contract terms, and user feedback to determine the best fit for your business needs and objectives.

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