There are a plethora of SaaS tools available to make your workflows easier and more productive. You have CRMs to manage your data, tools to update your Salesforce, tools to manage your projects, and a lot more. You point to a task and there is a tool out there for it.
Among these tools is a hidden gem that does a behind-the-scenes job to help your revenue – a data enrichment tool.
Data enrichment is the process of appending and enhancing existing CRM data and is critical for managing data and maintaining hygiene.
Data is dynamic and by appending obsolete and inaccurate data to its most recent value, becomes a superpower.
Data enrichment tools help you append your contact or ABM data by filling in the missing blanks with updated and additional information. Some of these tools also give you insights into what contacts/lead you cannot contact because of outdated information i.e. giving you an idea of your CRM health.
Data enrichment has various benefits with ROI being one of them. We have made a list of some of the best data enrichment tools in the market you can try based on your organization’s requirements.
SMARTe’s Enrich is built for real-time company and contact enrichment. 55+ data fields are enriched with technographics and firmographics, your prospect’s mobile numbers and valid business emails. Track your CRM health status and get job change notifications when your prospect changes roles.
Get valid emails with a proprietary email tool that sorts through millions of records, to match and provide you with in-depth insights on your prospects from SMARTe’s database covering 200+ countries, 226 million contacts, and 20 million companies.
Wondering how can your sales team get usable and relevant data quickly, without spending hours on research? Use SMARTe Enrich, book a demo to give it a go!
Clearbit is a real-time data enrichment tool that pulls all the associated data on providing a corporate email or domain. It provides job and location change updates on your prospects. Clearbit integrates with major CRM/MAP to enrich your data.
Known for its data offerings, you can use Zoominfo’s data enrichment tool to verify company and contact data in a few clicks by connecting it to your Salesforce. It also gives you a score assessing the completeness of the profile.
Compare SMARTe vs. ZoomInfo here.
Snov.io is an email verification and email-sending tool. It works as a data enrichment tool with Snov API that fully integrates the Snov.io service into the platform and gets full lead profiles based on email addresses only.
Every business has their own specific needs. What data points are important to you? Is it business emails for marketing campaings? Is it mobile phone numbers for cold calling? Do you need technographics for better targeting competitors mobiles?
Consider these factors when assessing a B2B Data Enrichment tool:
Check your tools coverage. You might need to append information for a certain geography. Check if the data enrichment tools covers that region.
Check if they comply with GDPR and CCPA to avoid legal risks. It better to be safe than sorry.
Choose a data enrichment tool that integrates well with your CRM, Sales Engagement tool and other apps in your tech stack.
Check how many credits they use for enriching a contact. Do they charge a credit per field or for all contact fields?
Redundant data comes with a significant cost. Data when enriched is actionable and improves conversion. Therefore, data enrichment tools are a key part of your sales and marketing tech stack.
Utilize data enrichment tools to ensure you are not wasting time by cold calling and marketing to leads you can’t reach. Data enrichment tools append existing data and incoming leads giving you all the information you need on your prospects to segment, target, and personalize better.
What other data enrichment tools have you used and would recommend?
Enrich is a data enrichment tool built by keeping sales and marketing users in mind. Sales and marketing end up spending 64.8% of their time calling and emailing outdated contacts or people who aren’t relevant and doing non-revenue-generating tasks like research and cleaning up data.
We could help you get deeper insights into your top prospects by providing a dynamic, automated, and on-demand approach to data enrichment.
You could try our data enrichment for yourself or we would be glad to give you a quick overview of how our tool works.