Best B2B Sales Tools to Boost Leads and Revenue in 2025 [30+ Tools]

Looking for the best B2B sales tools in 2025?

You’re in the right place. I’ve put together 30+ powerful software to help you find prospects, close more deals, and grow your revenue.

From lead generation to data management, this list covers it all. Each tool includes its key features and 2025 pricing so you can choose the best fit for your sales team.

Here’s your ultimate list of the best B2B sales tools for 2025.

1. SMARTe

Best For: Global B2B sales intelligence and data enrichment with full compliance.

SMARTe is a sales intelligence tool that gives you accurate contact and company data worldwide. It is GDPR and SOC2 compliant, so it meets strict data privacy rules. Sales and marketing teams can find prospects faster using advanced filters and technographic insights. It also works well with popular sales tools and offers a Chrome extension for quick prospecting. Data is verified often to ensure accuracy.

Top Features:

• Database of 284M+ million contacts and 60 million companies
• Advanced filters for industry, revenue, and company size
• High coverage of mobile and business phone numbers  ‍
• CRM integrations with Salesforce, Outreach, Salesloft, and HubSpot
• Chrome extension for easy prospect search and saving

Pricing:

SMARTe runs on a straightforward credit model with unlimited users included.

• Free Plan: 10 free credits per month. No payment required.
• Pro Plan: 50 credits for $25 ($0.50 per credit).
• Enterprise Plan: Starts at $15,000. Top rate is $0.30 per credit. At 1M credits, the price goes down to $0.20. More credits can be negotiated for even lower rates.

2. HubSpot Sales Hub

Best For: Sales CRM with built-in marketing tools.

HubSpot Sales Hub is an all-in-one B2B sales platform. It combines CRM, pipeline tracking, and automation. The tool keeps all sales data in one place and connects with HubSpot’s marketing suite. This makes it easier to turn leads into customers without switching systems.

Top Features:

• CRM with pipeline visibility ‍
• Email automation and reminders
• Meeting scheduler
• Sales reports and analytics
• Direct link to HubSpot Marketing Hub

Pricing:

Starts at about $90 per user per month for the Professional plan. Free tier available.

3. Drift

Best For: Real-time B2B lead capture and engagement.

Drift is a conversational sales tool. It uses AI chatbots and live chat to speak with website visitors instantly. The platform can qualify leads and book meetings in the same chat. This shortens response times and increases conversion rates. CRM integrations and personalized workflows make it ideal for inbound sales teams.

Top Features:

• AI chatbots and live chat
• Automatic lead qualification
• In-chat meeting booking
• CRM integration
• Personalized conversation flows

Pricing:

Custom pricing based on usage and company size.

4. Outreach

Best For: Automating multi-channel B2B sales outreach.

Outreach is a sales engagement tool for scaling outreach. It sends emails, calls, and social touches in automated sequences. This keeps follow-ups consistent and saves time. Built-in analytics track engagement. AI suggests the next steps to push deals forward. CRM integration stores all activity in one place, making pipeline management easier.

Top Features:

• Automated sequences for email, calls, and social
• Engagement analytics and reports
• CRM integration
• Task management and reminders
• AI-powered sales tips

Pricing:

Custom pricing based on users and features.

5. PandaDoc

Best For: Automating proposals, quotes, and contracts.

PandaDoc is a document automation tool for B2B sales teams. It lets you create, send, and e-sign proposals in minutes. Built-in tracking shows when a document is opened. Templates keep branding consistent. CRM and payment integrations make the process faster from proposal to payment.

Top Features:

• Proposal, quote, and contract automation
• E-signature built in
• Document tracking and analytics
• Customizable templates
• CRM and payment integrations

Pricing:

Starts at $19 per user per month. Higher tiers add advanced features.

6. ZoomInfo

Best For: B2B contact data and sales intelligence.

ZoomInfo is a sales intelligence platform with a large, verified B2B contact database. It includes firmographic, technographic, and intent data. Predictive tools help find the right prospects. Real-time alerts keep you updated on company events. Features like org charts and budget details help target the right people. CRM integrations and automation speed up outreach.

Top Features:

• Verified B2B contact and company data
• Predictive prospecting and intent signals
• Org charts and budget info
• Real-time company alerts
• CRM integrations and automation

Pricing:

Starts around $14,995 per year. Advanced plans can exceed $40,000. Annual subscription required.

7. SalesHive

Best For: AI-driven outbound lead generation.

SalesHive is an outbound sales platform that uses AI to find and engage prospects. It helps teams target qualified leads and send personalized email sequences at scale. Real-time tracking shows how prospects interact with messages. Customizable templates speed up campaign setup. CRM integration keeps all data in sync.

Top Features:

• AI-powered lead recommendations
• Automated multi-touch email sequences
• Real-time engagement tracking
• Customizable outreach templates
• CRM integration

Pricing:

Subscription-based. Cost varies by users and features.

8. Apollo.io

Best For: All-in-one sales automation, lead generation, and outreach

Apollo.io is a sales engagement platform. It combines a large contact database with tools for lead generation, contact management, and automated outreach. Sales teams can find prospects, enrich their data, and send personalized email campaigns with AI help. Apollo also works with major CRMs to keep workflows synced and tasks organized.

Top Features:

• Automated sequences for emails, calls, and LinkedIn tasks
• Built-in dialer with call recording and CRM logging
• AI-powered email writing assistant
• Real-time lead alerts and engagement tracking
• Two-way syncing with Salesforce and HubSpot

Pricing:

Free tier available. Paid plans start at $39 per user each month. Enterprise pricing is available on request.

9. Unbounce

Best For: Landing page creation for lead capture.

Unbounce is a landing page builder for B2B marketing and sales teams. It lets users create high-converting pages without coding. A/B testing tools and conversion analytics help improve results. Pop-ups and sticky bars capture more leads. It integrates with CRMs and email platforms for smooth lead follow-up.

Top Features:

• Drag-and-drop landing page builder
• A/B testing and analytics
• Pop-ups and sticky bars for lead capture
• CRM and email tool integrations
• Mobile-responsive designs

Pricing:

Starts at about $90 per month. Higher tiers include more tools and integrations.

10. LeadSquared

Best For: Webinar lead capture and automated drip campaigns.

LeadSquared is a B2B sales tool built to turn webinar attendees into leads. It tracks sign-ups and attendance, then sends targeted drip emails to nurture them. Sales teams can follow up faster and convert more prospects without manual work.

Key Features:

• Webinar sign-up and attendance tracking
• Automated drip email campaigns ‍
• Lead scoring and qualification
• CRM and third-party tool integrations
• Campaign analytics and reports

Pricing:

Starts at about $400 per month. Costs increase with features and lead volume.

11. Gong

Best For: Conversation intelligence and call analytics.

Gong uses AI to record and review sales calls. It transcribes meetings, highlights trends, and shows what works in real conversations. Sales leaders can coach reps, spot risks, and improve deal outcomes with data-backed insights.

Top Features:

• AI-driven call recording and transcription
• Conversation and deal analytics
• Sales coaching tools
• CRM integration
• Real-time alerts

Pricing:

Custom pricing based on team size and features.

12. Seismic

Best For: Sales enablement and content delivery.

Seismic is a sales enablement platform that stores, personalizes, and shares sales content. Reps can find the right material fast, deliver it to buyers, and track engagement. This keeps messaging consistent and deals moving forward.

Top Features:

• Centralized content library
• Personalized content delivery
• Content performance analytics
• CRM and marketing tool integrations
• Sales playbook creation

Pricing:

Custom quotes based on company size and needs.

13. Salesloft

Best For: Multi-channel outreach and cadence automation.

Salesloft automates sales outreach across email, calls, and social channels. It gives reps a clear plan for follow-ups and tracks how prospects respond. The platform helps teams keep momentum and close deals faster.

Top Features:

• Automated multi-channel sequences
• Real-time tracking and analytics
• CRM integration
• Built-in dialer and call recording ‍
• Email templates and scheduling

Pricing:

Custom pricing. Commonly $75 to $125 per user each month.

14. Consensus

Best For: Demo automation and personalized product demos.

Consensus helps sales teams send personalized product demos to prospects. Buyers can explore features at their own pace. This answers questions early and speeds up the sales cycle.

Top Features:

• Customized demo experiences
• Interactive product walkthroughs
• CRM and marketing platform integrations
• Demo engagement analytics
• Automated follow-up workflows

Pricing:

Custom pricing. Contact Consensus for details.

15. Proposify

Best For: Proposal creation and sales document management.

Proposify makes it easy to create professional proposals. It offers templates, e-signatures, and tracking tools. This helps sales teams close deals faster and with a polished approach.

Top Features:

• Drag-and-drop proposal builder
• E-signature integration
• Proposal analytics and tracking
• Template library with branding options
• CRM and payment tool integrations

Pricing:

Starts at $49 per user per month. More features in higher plans.

16. Kaspr

Best For: Extracting LinkedIn contact data for B2B prospecting.

Kaspr lets sales teams pull verified contact details from LinkedIn and Sales Navigator. It finds phone numbers and emails without switching platforms. This makes lead enrichment and outreach faster.

Top Features:

• Chrome extension for LinkedIn contact extraction
• Unlimited verified email credits
• Direct phone numbers and emails
• Real-time contact verification
• Integrations with Salesforce, HubSpot, and Pipedrive

Pricing:

Starts at $49 per user per month. Custom and enterprise plans available.

17. QuickMail

Best For: Cold email outreach and multi-channel lead engagement.

QuickMail automates personalized cold emails. It offers inbox rotation, A/B testing, and LinkedIn sequence support. This helps sales teams get more meetings and warm leads.

Top Features:

• Automated cold email sequences with personalization
• Inbox rotation for better deliverability
• A/B testing and detailed analytics
• Zapier and API integrations
• LinkedIn multi-channel sequences

Pricing:

Starts at $9 per user per month. Free trial available.

18. Trumpet

Best For: Creating interactive and personalized microsites to speed up B2B sales cycles.

Trumpet creates auto-personalized microsites called Pods. These act as shared digital workspaces for buyers and sellers. Inside each Pod, both sides can manage the full sales process in one place. Pods are auto-branded to match the company and tailored for each buyer. This makes the journey more engaging and keeps everything in one hub.

Top Features:

• Interactive deal microsites personalized for each buyer
• Engagement analytics to see how prospects interact
• Built-in tools for direct buyer-seller communication
• Auto-personalization with company branding
• Speeds up sales cycles by boosting engagement

Pricing:

Pro plan starts at £29 per user each month. Scale and Elite plans are available. Free trial includes 10 Pods.

19. SalesIntel

Best For: Human-verified B2B contact data with intent and technographic insights.

SalesIntel delivers accurate B2B contact data verified by real people. It adds technographic and intent data so sales teams can target leads more effectively. This helps focus outreach on prospects most likely to convert, making the sales process faster and more efficient.

Top Features:

• Human-verified contact and company data
• Insights from technographic and intent data
• Tools for data enrichment and contact discovery
• CRM and sales platform integrations
• Intent-based lead prioritization

Pricing:

Custom pricing based on features needed. Contact SalesIntel for details.

20. Artisan

Best For: AI-powered outbound sales automation and lead engagement.

Artisan uses AI to automate outbound sales tasks such as lead research, outreach, and follow-up. Its AI Sales Development Representative, Ava, can handle up to 80% of outbound work. This lets sales teams spend more time building relationships and closing deals.

Top Features:

• AI-powered lead research and outreach automation
• Automated email warmup and better deliverability
• Personalized outreach campaigns using AI algorithms
• Real-time engagement tracking and analytics
• Large database including local businesses and e-commerce companies

Pricing:

Custom pricing based on team size and needs. Contact Artisan sales for details.

21. Seamless.AI

Best For: Getting real-time verified B2B contact details for lead sourcing.

Seamless.AI is a one of the best AI sales tools that gives instant access to verified contact data like email addresses and phone numbers. It helps sales teams work faster by delivering accurate lead details in real time.

Top Features:

• Real-time email and phone number discovery
• AI-powered data verification and enrichment
• CRM and sales tool integrations
• Search and prospecting tools with filters
• Chrome extension for quick lead capture

Pricing:

Starts at about $99 per user per month. Custom plans are also available.

22. Hunter.io

Best For: Finding and verifying email addresses for B2B outreach.

Hunter.io helps sales teams find professional email addresses linked to any company domain. It also checks if the emails are valid. This improves cold email campaigns by ensuring messages go to real inboxes.

Top Features:

• Domain search to find company email patterns
• Email address finder and verifier
• Bulk email search and verification
• Integrations with CRM and marketing platforms
• API access for automated workflows

Pricing:

Free plan with limited searches. Paid plans start at $49 per month.

23. LeadIQ

Best For: Easy prospect capture and data enrichment for sales teams.

LeadIQ makes it simple to capture and enrich prospect data during outreach. It connects with LinkedIn and CRMs so teams can build accurate contact lists fast, without manual work.

Top Features:

• One-click prospect capture from LinkedIn and websites
• Automatic contact enrichment and verification
• CRM sync and pipeline management
• Email and phone number extraction
• Integrations for outreach and sales engagement

Pricing:

Custom pricing. Contact LeadIQ for details.

24. Vidyard

Best For: Sending personalized videos to boost B2B engagement.

Vidyard is a video tool for sales teams to create and send personal video messages at scale. Using video in outreach improves connection rates and helps build stronger relationships with prospects.

Top Features:

• Record and share videos by email or social media
• Video analytics and viewer tracking
• CRM and email platform integrations
• Custom branding and call-to-action buttons
• Video hosting and management tools

Pricing:

Free plan available. Paid plans start at about $15 per user per month.

25. Slack

Best For: Internal communication and sales team collaboration

Slack is a messaging and collaboration platform for sales teams. It makes communication fast and easy. You can share updates, coordinate deals, and keep everyone aligned in real time. Slack also connects with popular sales tools so teams can access data without switching apps.

Top Features:

• Real-time messaging with organized channels
• Integrations with CRM and sales software like Salesforce
• File sharing with searchable history
• Video and voice calls
• Workflow automation and reminders

Pricing:

Free plan with basic features. Paid plans start at $7.25 per user each month.

26. Clay

Best For: AI-powered sales intelligence, lead enrichment, and personalized outreach automation

Clay is an AI-driven sales intelligence platform. It gathers data from over 100 sources to provide accurate and enriched prospect profiles. The tool uses real-time buyer signals to prioritize leads and supports both inbound and outbound sales. With Clay, teams can enrich data, clean contact lists, and run personalized outreach across channels in one place.

Top Features:

• AI-based lead research and scoring
• CRM integration and connections to multiple data providers
• Automated, personalized outreach
• Deep data enrichment and cleaning
• Multi-channel sales workflow automation

Pricing:‍

Custom pricing based on usage and features. Contact Clay for a quote.

27. Cognism

Best For: Global B2B lead generation with strong compliance.

Cognism is a B2B sales intelligence tool built for b2b prospecting. It offers a verified global contact database and AI-powered lead enrichment. This helps sales teams reach decision-makers faster. All data meets GDPR and CCPA rules, so compliance is never a risk. Contacts are updated in real time. It also connects with CRMs like Salesforce and HubSpot for a smooth workflow.

Key Features:

• Verified global B2B contact database
• AI-driven lead scoring and data enrichment
• GDPR and CCPA compliant data
• Real-time updates
• CRM integrations

Pricing:

Custom quotes based on features and team size.

28. Saleshandy

Best For: AI-powered cold email automation and campaign management.

Saleshandy is a cold email and outreach tool for B2B teams. It helps send personalized email sequences while keeping deliverability high. You can track opens and clicks, run A/B tests, and set up drip campaigns. It also connects with CRMs for smooth lead management. Saleshandy works well for sales reps, agencies, and small teams that want to scale outbound outreach.

Top Features:

• AI-assisted cold email campaigns
• Email and click tracking with detailed analytics
• Automated follow-ups emails and drip campaigns
• Lead verification and spam testing
• CRM integrations and Zapier support

Pricing:

Starts at $25 per user/month. Comes with a 7-day free trial.

29. RocketReach

Best For: Verified professional contact data and lead intelligence.

RocketReach gives you verified contact details like emails, phone numbers, and social profiles. It covers professionals across industries worldwide. It helps sales, marketing, and recruiting teams find and connect with decision-makers. RocketReach integrates with CRMs and sales tools to automate outreach and data sync.

Top Features:

• Large, accurate database of professional contacts
• Email and phone verification
• CRM and email outreach tool integrations (Salesforce, HubSpot, Outreach)
• Export to Google Sheets and Airtable with Zapier automation
• Chrome extension for quick lead capture from social sites

Pricing:

Starts at about $99 per user/month. Enterprise plans available on request.

30. Lusha

Best For: Accurate B2B contact data enrichment and sales intelligence.

Lusha is a sales prospecting tool that gives verified contact data and company details. It delivers accurate emails and phone numbers with global coverage. Lusha also offers AI-driven insights to help improve outreach. You can use its browser extension for quick prospecting on LinkedIn and the web. It integrates with CRMs and follows data compliance rules.

Top Features:

• Verified contact and company data worldwide
• AI-based recommendations and sales insights
• CRM integrations and API access
• Browser extension for fast LinkedIn and web prospecting
• Complies with GDPR, CCPA, and other data laws

Pricing:

Credit-based pricing. Plans depend on users and credits. Contact Lusha for details.

31. Meltwater

Best For: Tracking media coverage, social listening, and competitor insights.

Meltwater is a media intelligence tool. It lets businesses track news, blogs, and social media in real time. You can see who is talking about your brand, follow industry trends, and watch your competitors. The platform uses AI to spot patterns and analyze public sentiment. Marketing, PR, and sales teams use it to plan better strategies. Meltwater also helps find influencers and track campaigns.

Top Features:

• Monitors news, blogs, and social media in real time
• AI for sentiment analysis and trend spotting
• Tracks competitors and market activity
• Finds influencers and manages outreach
• Custom dashboards and reports

Pricing:

Custom plans based on needs. Contact Meltwater for a quote.

Conclusion

Now we have come to the end of this article. Each tool I listed here was tested and researched before adding it. I went through user reviews, checked features, and tested them myself to see how they work in real sales situations. Only then did I include them in this list of the 31 best B2B sales tools in 2025.

These tools can help you find more leads, close more deals, and grow your revenue. The right tool will depend on your goals, budget, and sales process. Choose wisely, and your sales team will see the results.

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