Sanjay Gala

A portmanteau of "technology" and "demographics", technographics is information about a company's tech stack, which includes the technology they use, its implemantation and adoption by target accounts.

Investing in quality B2B data is the way to go in 2024 if you want to reach and engage with more prospects. Learn how.

Understand why data enrichment is required to have successful pre-sales and post-sales phases.

Sales leaders and teams are constantly looking for ways to work smarter, streamline processes, and maximize their efficiency to drive revenue. In this article, we will explore 12 practical and effective productivity tips for sales teams.

A sales pitch is no longer just a pitch; it's a fastball where you have about 30 seconds to hook your audience and make a lasting impression

Data decay is the process where the quality and accuracy of your B2B database decreases overtime. Read to learn what is data decay and how it can affect your business.

Discover the future of sales with our comprehensive list of the top 10 AI tools tailored to supercharge your sales team's performance. From lead generation to predictive analytics, explore cutting-edge solutions that drive revenue growth and streamline your sales processes. Elevate your sales game with AI technology and stay ahead of the competition.

Discover the pivotal role data quality plays in AI-driven intelligence layers, and how businesses can enhance their data management practices to unlock the full potential of their sales initiatives in 2023 and beyond.

A sales strategy is a step-by-step plan formulated to position and sell your product or service to generate revenue which acts as a guide for sales folks to follow, with regards to sales processes, product positioning, and competitive analysis.

A sales funnel mirrors your progress of how prospects turn to customers. The sales funnel follows a much more customer-centric journey, outlined by at least four high-level stages: Awareness, Interest, Desire, and Action (or AIDA).