Best AI Sales Tools in 2025 [ 20+ Tried and Tested Tools]

It’s 2025, and if you had a dollar for every time someone said “AI,” you’d probably hit your quota by lunch. ChatGPT, Claude, Google, Microsoft, Salesforce — the list goes on. Every tool swears it’s the “ultimate AI solution.” But let’s be honest… most of them have all the hype but couldn’t close a deal if the buyer was already halfway through signing.

We’re not talking about every AI tool under the sun. We’re talking about the best AI sales tools — the ones that actually move the needle for prospecting, outreach, and closing. I’ve tested each of these platforms myself, and I can tell you which ones are worth your time, your budget, and a spot in your sales stack.

In sales, we don’t care about flashy buzzwords or Silicon Valley hype. We care about one thing: building pipeline and closing deals. Instead of throwing every AI product into the mix, I’ve rounded up the ones that truly help you find leads, work them smarter, and win more business.

Buckle up. Your sales stack is about to get a serious AI upgrade.

21 Best AI Sales Tools in 2025

1. SMARTe

You might think I’m biased since SMARTe is our tool and it’s at the top. But it has earned that spot for good reason.

In 2025, an AI sales tool must do more than look good on your screen. If it can’t find the right prospects, keep your CRM clean, and tell you the best time to reach out, it’s not a tool. It’s a costly screen saver. SMARTe does all this and more. It’s the kind of AI-powered partner every sales rep wants by their side.

SMARTe is a B2B sales intelligence and data enrichment platform. It helps sales and marketing teams find, connect, and close deals faster. At its core is SMARTe Copilot. This AI assistant automates lead research, delivers instant insights, and suggests the next best step to boost win rates.

It uses AI-powered buying signals, job change alerts, and always-on AI agents to track company and contact data. This means you can spot opportunities before your competitors even know they exist.

SMARTe’s database holds over 248 million verified contacts and 64 million company profiles. It also tracks 50,000 technologies across industries. Your data is always fresh and ready to use.

It connects with tools like Salesforce, HubSpot, and Outreach. This makes b2b prospecting and outreach simple, fast, and effective.

Key Features

• SMARTe Copilot: Automates research, gives outreach suggestions, and recommends your next steps ‍
• AI-driven Buying Signals: Spots prospect intent from multiple live data sources ‍
• Job Change Alerts: Notifies you when decision-makers change roles ‍
• AI Agents: Refresh CRM data and uncover hidden account opportunities ‍
• Real-Time Data Enrichment: Keeps company and contact data accurate ‍
• Large Global Database: 248M+ B2B contacts, 64M+ companies, 50K+ technology profiles ‍
• High Mobile Number Coverage: 70% in North America and about 50% in other key markets ‍
• Advanced Search Filters: Target by size, revenue, industry, technographics, and more ‍
• CRM and Sales Tool Integrations: Works with Salesforce, HubSpot, Outreach, Salesloft, and others ‍
• Chrome Extension: Save prospect data from LinkedIn or company websites ‍
• Compliance: Fully GDPR, CCPA, and SOC 2 compliant

Pricing

• Free tier with basic features
• Pro plan starts at about $25 per license per month
• Custom enterprise pricing available

Best For

• SDRs, BDRs, and account executives who need accurate real-time B2B data
• ABM teams who want AI-powered buying signals for the right accounts at the right time
• RevOps teams focused on keeping CRM data clean and actionable across markets

2. Salesforce Sales Cloud

Salesforce Sales Cloud is an AI-powered CRM platform. It helps sales teams work smarter and close deals faster. Its AI assistant, Einstein Copilot, gives personalized recommendations, predictive insights, and automated tasks. This guides reps through every stage of the sales process. The goal is simple. Boost productivity, shorten deal cycles, and keep the sales pipeline strong.

When I tested Salesforce Sales Cloud, Einstein Copilot felt like a smart assistant at my side. It suggested the next best steps for deals. It created personalized cold emails in seconds. It ranked leads based on their chances of converting. The predictive forecasting helped me set targets I could actually hit. Conversation intelligence showed me which messages worked best with prospects.

I liked how everything stayed in one place. From lead scoring to closing plans, it was all right there. No switching between different tools. No wasted time.

Key Features

• Einstein AI Copilot for real-time sales guidance
• Auto-generation of personalized cold emails
• Conversation intelligence with feedback on calls
• Lead and deal prioritization using AI insights
• Predictive sales forecasting
• Activity suggestions to move deals forward
• Customized deal closing plans

Pricing

• Starter: $25 per user/month
• Professional: $100 per user/month
• Enterprise: $165 per user/month
• Unlimited: $300 per user/month
• Agentforce 1 Sales: $500 per user/month

Best For

• Large enterprises needing an AI-driven CRM
• Sales teams looking to automate repetitive tasks
• B2B teams that want predictive insights and guided selling

3. Conversica

Conversica is a virtual sales assistant powered by AI. It assists sales teams to automatically engage, qualify, and follow up with leads. By using natural human-like dialogues, it cultivates prospects until they are ready to converse with a sales representative. It allows teams to concentrate on high-value opportunities rather than repetitive outreach.

When I tried Conversica, I was amazed at how human the AI voice sounded in both chat and email. It followed up diligently without sounding mechanical. Leads would often respond as if they were speaking to a human. The auto-lead qualification ensured my team received only those leads that qualified according to our requirements. That saved us hours each week.

I also appreciated the real-time CRM integration. Each interaction updated our records in real time. It was like having an additional SDR on the team, one that never forgot a follow-up.

Key Features

• AI-powered automated lead qualification
• Natural language email and chat follow-ups
• Real-time lead insights synced with CRM
• Consistent multi-channel engagement
• Seamless integration with major CRMs

Pricing

• Available upon request (enterprise-level pricing)

Best For

• Companies needing scalable lead follow-up
• Teams that want to automate early-stage lead nurturing ‍
• B2B sales teams aiming to improve lead conversion rates

4. Gong.io

Gong.io is an AI-powered conversation intelligence platform. It can analyze sales calls, sales email, and meetings, and provide actionable insights for sales teams. Gong.io helps teams understand customer behavior, their deals through the deal process, and modify behavior for better outcomes.

When I experienced Gong.io, the conversation analytics were a total game changer. It does more than simply record calls, it breaks down talk-to-listen ratios, patterns of objections raised, and highlights times deals may be at risk. The real-time deal intelligence indicated which opportunities needed immediate attention.

I enjoyed the personalized coaching suggestions. They were specific and actionable, not generic common language. The coaching suggestions assisted my teams to sharpen their messaging which helped them close the deal more effectively.

Key Features

• AI-driven conversation analytics and insights
• Real-time deal intelligence
• Personalized coaching for sales reps
• Performance and engagement analytics

Pricing

• Available upon request (enterprise-level subscription)

Best For

• Sales teams aiming to improve deal outcomes through conversation analysis
• Managers who want data-backed coaching insights

5. HubSpot Sales Hub

HubSpot Sales Hub integrates CRM functions with an AI sales assistant. It automates various sales activities, including email correspondence, lead scoring, and telemetry, to streamline operations. Its AI features enhance team outreach and pipeline management.  

While using HubSpot Sales Hub, I noticed that the AI-powered lead scoring system saved me the most time. It autonomously scored leads by marking the ones most likely to convert. This allowed me to pay attention to the most valuable prospects. Another win was email tracking. Knowing when and how often prospects engaged with my messages enabled me to time my follow-ups.  

Sales automation workflows are also essential. They allowed me to ignore click and scroll tasks and dedicate myself to closing deals.

Key Features

• AI-powered lead scoring and prioritization
• Email tracking with follow-up reminders
• Sales automation workflows
• Predictive analytics for pipeline management

Pricing

• Starts at $29 per user/month for essentials
• Higher plans available with advanced features

Best For

• Small to mid-sized businesses wanting smarter sales automation
• Teams focused on lead nurturing and timely follow-ups

6. Clari

Clari is a cloud-based sales forecasting and pipeline management solution with artificial intelligence capabilities. It provides teams with accurate forecasts and real-time visibility. It assists in detecting risks, revealing opportunities, and enhancing sales execution.

When I tried Clari, its forecasting capabilities impressed me immediately. It mixed historical information with up-to-the-minute pipeline reports to generate forecasts I could rely on. The deal scoring was another big plus. I could observe the good aspects of deals and the ones that required speedy action.  

Having all pipeline information under one dashboard mattered a lot. It was easier to identify risks before they became issues.

Key Features

• AI-driven predictive sales forecasting
• Real-time pipeline monitoring
• Deal scoring and prioritization
• Sales operations insights for process improvement

Pricing

• Custom pricing available upon request

Best For

• Sales teams needing accurate forecasts and clear pipeline visibility
• Organizations focused on improving sales operations with AI insights

7. SuperAGI

SuperAGI is an AI sales automation software with unprecedented capabilities.  It automates deal insights and lead management activities. It analyzes sales data to provide predictive analytics that consistent generate the next best steps for sales reps.  This allows sales teams to devote their time to the highest potential sale and automate everything else.

During my assessment of SuperAGI, I was amazed at how quickly it scored leads and flagged leads with the highest likelihood of conversion.  The automated lead nurturing workflows allowed me to save a significant amount of time because I could trust the software to follow up on every lead personally in the background.

The forecasting models also indicated trends that were coming in my pipeline. It made forecasting much easier. The CRM integration was seamless, making it possible for me to operate solely off of my existing CRM software.

Key Features

• AI-powered deal insights and lead scoring
• Automated lead nurturing workflows
• Sales activity tracking and prioritization
• CRM integrations with major platforms
• AI models for forecasting and trend analysis

Pricing

• Enterprise-level pricing upon request

Best For

• Sales teams automating lead management
• Organizations looking to improve deal conversion with AI insights

8. Artisan

Artisan is an AI-first outbound sales automation tool. Artisan’s AI-agent, Ava, can handle 80% of outbound sales activities, including lead qualification and personalized outreach across email and LinkedIn. With a large B2B contact database and lead sharing as part of their prospecting function, it allows sales teams to grow prospects and targeted prospecting.  

The notable part of Artisan for me during testing was Ava's personalized messaging. When it created emails and LinkedIn messages, it did so through its Personalization Waterfall Technology to produce messages that felt personalized enough to increase response rates, as well as the multi-channel automated outreach to keep outreach flowing. Deliverability tools also made sure my messages got to inboxes, and not to spam folders.  

The HubSpot/Salesforce CRM integration was easy and allowed me to sync leads without having to do anything extra.

Key Features

• AI-powered personalized message creation
• Automated multi-channel outreach via email and LinkedIn
• CRM integrations with HubSpot and Salesforce
• Email deliverability optimization tools
• Campaign analytics for engagement tracking

Pricing

• Pricing available upon request

Best For

• SDRs and outbound teams scaling personalized prospecting
• Businesses looking to automate up to 80% of outbound tasks

9. Fireflies.ai

Fireflies.ai is a meeting assistant for AI. It records, transcribes, and summarizes sales calls. It integrates with video conferencing platforms like Zoom and Google Meet. This provides teams with accurate, searchable meeting notes without the need for manual work.

When I used Fireflies.ai, it relieved the note-taking stress on client calls. The auto-transcription was highly accurate. The summaries saved me hours of labor-intensive work. The conversation analysis feature singled out key topics and action items. This made coaching staff members simpler.

I like how it automatically synced summaries into Salesforce and HubSpot. The CRM remained up to date without added steps.

Key Features

• Automatic recording and transcription of calls
• AI-generated meeting summaries
• Conversation analysis for sales coaching
• CRM integrations with Salesforce and HubSpot
• Searchable repository of meeting notes

Pricing

• Free plan with limited features
• Pro: $10 per user/month
• Business: $19 per user/month
• Enterprise: $39 per user/month

Best For

• Sales reps wanting accurate meeting documentation
• Managers using call insights for coaching and performance improvement

10. Persana AI

Persana AI is designed for targeted sales prospecting. It combines data from more than 75 sources with smart automation to identify the right time to reach out. The AI looks for buying indicators, like job changes, funding announcements, and website visits, then shows you the prospects most likely to talk to you.  

During the testing process I found the alerts to be almost perfectly timed. One day it alerted me about funding for a company, and my outreach turned into a quick moving conversation. It was always learning from my previous campaigns, getting even better at the messaging, getting even closer to the bullseye each time.  

Integrating with my existing workflow was a breeze. I didn't need to change my workflow to take advantage of the insights. It just showed up in the tools I already used and was off to the races.

Key Features

• Multiple purchase intent indicators for signal-based selling
• AI models that adapt based on campaign history
• Automated prospect identification and prioritization
• Integrations with popular sales tools

Pricing

• Custom pricing available upon request

Best For

• Sales teams using intent data to time outreach perfectly
• Teams needing AI-driven prospecting precision

11. Saleshandy

Saleshandy offers a great solution for high-quality cold email outreach. The AI works in the background, consistently tailoring personalized outreach along with automation. Analytics provided invaluable insight so that teams can increase engagement and generate sales qualified leads.  

As far as my test with the sequencing feature, it was a huge time saver. All campaigns would talk off automatically, but still felt like personalized outreach to each recipient. A/B testing was also very efficient, so I was able to determine which cold email subject lines and message-type worked at a glance.  

The live tracking feature was also awsome. The real-time ability to see when a recipient opened or clicked an email was game changing and increased the effectiveness of follow-ups.

Key Features

• Automated cold email sequences with AI personalization
• Email tracking and performance analytics
• A/B testing for optimized outreach
• CRM and email client integrations
• Templates and mail merge capabilities

Pricing

• Outreach Starter: $25 per user/month (annual billing)
• Advanced plans available on request

Best For

• SMBs scaling personalized email campaigns
• Sales reps who want data-driven email outreach

12. Cognism

Cognism is a B2B sales intelligence platform powered by AI. It offers a global phone number database and email list enriched with intent signals. This helps sales teams reach active buyers, update CRM records, and scale personalized outreach.

In testing, the phone-verified mobile numbers were a game changer. Cold calls connected more often and led to faster conversations. The intent data kept my focus on prospects already showing buying behavior.

The ChatGPT-style search made prospecting quick and simple. I could type plain questions and get targeted results in seconds. With full GDPR and CCPA compliance, Cognism ensures outreach is both effective and ethical.

Key Features

• AI-driven global contact and company data
• Buying intent signals to target active buyers
• ChatGPT-style AI search for fast prospecting
• Phone-verified mobile numbers for better outreach
• CRM and sales tool integrations
• GDPR and CCPA compliant data

Pricing

• Multiple packages; custom pricing available

Best For

• B2B teams needing enriched data and intent signals
• Sales reps prioritizing compliance and high contact accuracy

13. Overloop AI

Overloop AI is designed for outreach across many channels. It uses AI to help you create personalized emails, automates the follow-up email, and enhances deliverability across both email and LinkedIn prospecting campaigns. Plus, its sourcing tools allow you to quickly and easily find, filter, and connect with prospects across outreach campaigns.  

When I was testing the platform for cold outreach campaigns, the personalization engine caught my attention quickly. The AI also gave me substantial LinkedIn touches that kept my campaigns alive and interesting. The best success I had with Overloop was adjusting its tone suggestions to make each outreach message sound natural and real.

Key Features

• AI-generated personalized email campaigns
• Multi-channel outreach (email, LinkedIn)
• Data filtering and sourcing tools
• Email deliverability optimization
• Native CRM integrations

Pricing

• Credit-based plans; contact Overloop for details

Best For

• Teams wanting automated, personalized outreach across multiple channels

14. Copy.ai

Copy.ai focuses on producing personalized sales copy quickly. It leverages AI to collect prospect insights and automatically creates customized, relevant messages for both email and LinkedIn, and other outreach. The ability to make all touchpoints relevant and personalized without doing hours of manual work was the main goal.  

From my experience, the AI-generated drafts were a strong initial draft. The only changes I made were nuances to tone and brand voice. The speed of creating contextual copy consistently puts this service ahead of the competition for my high-volume campaigns.

Key Features

• AI-driven sales copywriting and personalization
• Prospect insight discovery
• Contextual message creation
• Continuous contact updates
• Scalable outbound messaging

Pricing

• Multiple plans; check website for details

Best For

• Sales and marketing teams needing fast, AI-powered personalized messaging

15. Potion

Potion is designed for AI-based video prospecting, where sales reps only need to record their face, voice, and gestures once, to create personalized videos for their outreach at scale. They create a baseline video, and Potion uses AI to personalize each created video with the name, company, or details relevant to each recipient.  

When I tried Potion for one of my targeted outreach campaigns, I felt it was very personalized. The branded landing pages made everything easy to share and more professional, and the setup was relatively quick. The biggest improvement in engagement happened when I sent the videos paired with a strong follow-up email.

Key Features

• AI-generated personalized sales videos
• Interactive elements like emojis and GIFs
• Customizable backgrounds
• Branded video landing pages

Pricing

• Available upon request

Best For

• Teams boosting response rates with creative personalized video outreach

16. Unify

Unify is an intent data provider that uses AI technology. It monitors intent signals from engagements such as website visits, product reviews, and search activity. Once it gathers those signals, it automates workflows for sales teams to reach out at the right time.

When I tested Unify, my outreach to prospects improved instantly. I started to spy on opportunities when a prospect was actively researching solutions or writing a product review. I was contacting prospects while they were still in consideration mode.

The custom dashboards made the insights easy to understand and the automated workflows made it easy to schedule the follow-up.  

Key Features

• Captures multiple online buyer intent signals
• AI-driven workflow automation for timely outreach
• Custom dashboards for analytics
• Integrations with popular sales tools

Pricing

• Custom pricing available on request

Best For

• Sales teams using intent data for outreach
• Organizations wanting AI to automate and scale prospecting

17. ZoomInfo

ZoomInfo is an AI-powered sales intelligence tool. It combines a verified B2B contact database, intent signals, and company insights in one platform. Its main AI feature, ZoomInfo Copilot, helps sales teams find the right prospects, create custom outreach, and spot buying intent at the best time.

When I tested ZoomInfo, the AI tips made prospecting faster and sharper. I could see which accounts were looking for my type of product and get ideas on how to reach them. Real-time alerts showed me when prospects were active. The filters and CRM sync made it easy to act on this data right away.

Key Features

• Extensive database of verified B2B contacts and companies
• AI-driven intent signals to find active buyers
• Real-time activity alerts
• CRM and sales tool integrations
• Advanced AI-powered search filters

Pricing

• Custom pricing based on business requirements

Best For

• Sales teams relying on intent-based lead generation
• B2B organizations wanting data-rich prospect profiles

18. Outreach

Outreach is a new AI-powered sales engagement tool that automates and personalizes outreach using email, calls, and other channels. Specifically, the AI helps to identify the optimal time to contact prospects, recommends messages, and keeps track of the engagement to get deals closed more quickly.

When I had the opportunity to test Outreach, the AI sequencing saved me hours each week. The sequencing sent a stream of emails and scheduled calls when the prospects were most likely to respond.  

The personalization suggestions removed the effort in customizing messages at scale. The analytics enabled anyone to easily see what was working and what needed to be reconsidered. The CRM synchronization function ensured that the data would be in one place for the team to use.

Key Features

• AI-driven email and call sequencing
• Personalization recommendation engine
• Engagement analytics and reporting
• Automated task and follow-up management
• CRM and communication tool integrations

Pricing

• Pricing available upon request (best for mid-sized to enterprise teams)

Best For

• Sales organizations scaling personalized outreach
• Teams wanting AI to optimize multi-channel engagement

19. Apollo.io

Apollo.io combines AI sales intelligence and engagement tools in one platform. It shows sales teams who to prospect, how to target those prospects, and track their results seamlessly. It uses predictive analytics and automation to free up hours of time while improving conversions.  

I tested this platform to test outbound campaigns. The lead scoring function was spot on, and the contact database was quite decent. Though the automated email sequences helped save time, I felt that advanced personalization still needed refinement for niche markets.

Key Features

• AI-driven lead scoring and prioritization
• Large contact and company database
• Automated personalized email sequences
• Campaign analytics dashboard
• CRM and data integrations

Pricing

• Starts at $39 per user/month
• Custom pricing for enterprise

Best For

• Sales teams wanting all-in-one AI prospecting and engagement

20. Pipedrive

Pipedrive is a customer relationship management tool that has significant AI tools that help teams manage their pipelines more smoothly. It brings deal insights, sales forecasts, and automation so that you don't have to focus on the next top lead. The layout and format are visual and easy to use for beginner users.  

In my testing, the forecasts were accurate when predicting deal outcomes. The workflow automation was easy to use, so my teams never wasted time on repetitive updates. The AI tips are a bit more basic than I have found in larger enterprise CRMs, but Pipedrive still provides small to mid-sized businesses a compelling combination of ease of use with useful features.

Key Features

• AI-powered forecasting and deal insights
• Workflow and task automation
• Email tracking and smart scheduling
• Visual pipeline management
• Integrations with major communication tools

Pricing

• Essential: $15/user/month
• Advanced: $29/user/month
• Professional: $59/user/month
• Enterprise: $99/user/month

Best For

• SMBs wanting an easy-to-use AI-enhanced CRM

21. Salesloft

Salesloft is a sales engagement platform that uses AI.  It provides teams with a way to engage prospects by calls, emails, and other social channels.  It can also automate cadences, recommend messages, and monitor engagement in real-time.

During our testing of Salesloft we found that cadence automation and the conversation insights worked seamlessly, also the talk tracks were sharper with the conversation insights.  The real-time data was valuable for making fast changes to my messages for better outcomes.  The initial setup will take time, however, it will be useful to scale outbound sales.

Key Features

• AI-powered outreach cadences
• Conversation intelligence and call recording
• Personalized message suggestions
• Engagement analytics
• CRM integrations like Salesforce and Microsoft Dynamics

Pricing

• Custom pricing upon request

Best For

• Mid-market and enterprise teams aiming for scalable personalized outreach

How I Tested the Best AI Sales Platforms

I approached testing like I would when buying for a real sales team. Every platform had to prove it could help hit revenue targets, not just look good in a demo.

I set up live pipelines, loaded real leads from a verified B2B contact database, and ran full outreach cycles. I used the AI tools to score leads, forecast deals, and automate follow-ups. Then I measured how those actions moved the needle.

The key things I looked for were:

• Lead Quality – Could it surface the right prospects? ‍
• AI Accuracy – Were predictions close to actual deal outcomes? ‍
• Speed to Value – How fast could my team start selling? ‍
• Workflow Fit – Did it work with existing CRM and tools? ‍
• Impact on Results – More meetings booked, faster closes, higher win rate.

This way, the rankings reflect what actually drives sales results, not just feature lists.

Conclusion

These 21 AI sales tools can handle different parts of the sales process — from lead generation to deal closing. Each one shines in its own way, so there is no single “best” choice for everyone. The key is to match the tool to your sales goals, team size, and workflow.

There are plenty of AI platforms worth exploring beyond this list, and testing them yourself is the best way to see what clicks. The right fit will help you sell smarter, work faster, and focus on deals that actually close.