Artificial Intelligence (AI) has been steadily transforming the world of sales, reshaping the way sales teams operate, interact with customers, and achieve their targets. It's safe to say that AI tools have become an integral part of the modern sales toolbox. In this article, we'll delve into the top 10 AI tools that sales teams should consider to bolster their performance.

Understanding AI Tools in Sales

Artificial intelligence, or AI, is a branch of computer science that aims to create machines that mimic human intelligence. When applied to sales, AI tools can automate and optimize a variety of tasks, making sales processes more efficient and effective.

AI tools for sales can:

  • Automate repetitive tasks such as data entry and scheduling
  • Offer data-driven insights for better decision-making
  • Generate high-quality sales content
  • Improve lead scoring and qualification

The adoption of AI tools in sales operations has resulted in improved sales performance, higher conversion rates and ultimately, increased revenue growth.

Top 10 AI tools for Sales

1. Humantic.AI

Overview: Humantic.AI is a buyer intelligence platform that uses personality AI to enhance sales conversations and convert more deals.

Key Features:

  • Personality AI Assistant: The AI assistant integrates with LinkedIn, Email, and CRMs, providing actionable insights for every interaction.
  • Automated Enrichment: The tool enriches your CRM data, collecting information on contacts, accounts, and leads.
  • Note-Taking Capability: Humantic.AI also has a note-taking feature, making it easier for sales reps to manage their tasks and follow up with leads.

Pricing: Individual plans range from $16/month to $40/month, while organization plans are available upon request.

2. Tact.ai

Overview: Tact.ai is an AI-powered sales assistant that streamlines your entire sales process. It offers AI features like lead scoring, sales forecasting, and content creation.

Key Features:

  • Rich AI Features: Tact.ai offers a range of AI features like lead scoring and sales forecasting, helping sales teams make informed decisions.
  • Native Content Assistant: This tool eases content creation by using AI to generate sales content or prospect outreach messages.
  • Automate Time-Consuming Tasks: Tact.ai can automate tasks like adding contacts to CRM and transcribing sales calls, saving sales reps time.

Pricing: Free with Tact.ai’s CRM. Plans start at $50 monthly, depending on the team size and subscription tier.

3. Hippo Video

Overview: Hippo Video is an AI-powered platform that helps sales teams create personalized videos at scale. Hippo Video's platform offers a wide range of pre-built templates, allowing users to create engaging video content quickly and easily.

Key Features:

  • Personalized Videos: Hippo Video allows sales teams to create personalized videos at scale, improving outreach and engagement.
  • Pre-Built Templates: Hippo Video offers a wide range of pre-built templates, making it easy to create professional-looking videos.

Pricing for Hippo Video starts at $15 per user monthly when billed annually.

4. SalesDirector.ai

Overview: SalesDirector.ai is an AI-powered sales assistant that automates lead engagement, qualification, and meeting scheduling.

Key Features:

  • Automated Lead Engagement: SalesDirector.ai’s sales assistant interacts with leads, answers questions, responds to requests, and handles objections automatically.
  • Automated Meeting Scheduling: SalesDirector.ai’s sales assistant can also schedule meetings in sales reps’ calendars automatically.
  • Chabot Integration: The tool integrates with a website in the form of a chatbot or email, providing seamless customer engagement.

Pricing: Pricing is available upon request.

5. Conversica

Overview: Conversica is an AI-powered conversational platform that helps sales, marketing, and customer service teams deliver personalized customer experiences at scale.

Key Features:

  • AI-Powered Engagement Score: Conversica helps sales teams prioritize their efforts and focus on high-potential leads using an AI-powered engagement score.
  • Real-time Notifications: Conversica notifies sales reps the moment potential customers land on the website, enabling real-time conversations with prospects.
  • Wide Range of Integration Options: This platform integrates with a wide range of existing tech stacks, streamlining sales processes.

Pricing: Plans start at $2,500 monthly when billed annually.

6. Dialpad

Dialpad is a cloud-based communication tool that uses AI to provide real-time assistance to sales teams.

Key Features:

  • Real-Time AI Assistance: Dialpad uses AI to provide real-time assistance to sales teams, offering live recommendations and scripts during sales calls.
  • Advanced AI Coaching: Dialpad provides advanced AI coaching, including sentiment analysis and QA scorecards.

Pricing: Starts at $15 per user monthly for the standard plan.

7. Warmer.ai

Overview: Warmer.ai provides an AI email writer for enhancing outbound sales campaigns. It helps SDRs personalize their outreach efforts and generate qualified leads, thereby improving response rates.

Key Features:

  • Email Personalization: Warmer.ai analyzes email objectives, prospect’s LinkedIn profile, and website (or CSV) to create highly personalized email content.
  • Automated Follow-Ups: The tool automates follow-up emails according to set sequences, enhancing customer engagement and increasing the chances of a response.

Pricing: The pricing plans start at $97/month for 325 credits or 30 cents per contact.

8. Outreach

Overview: Outreach is a sales engagement platform that uses AI to analyze sales calls and meetings, providing insights and coaching to sales teams.

Key Features:

  • Sales Conversation Analytics: Outreach transcribes and analyzes every sales call, picking out the most important parts.
  • Deal and People Intelligence: This tool provides real-time insights into your deals and people, helping you identify what’s working and what’s not.
  • Market Intelligence: Outreach also provides insights on market trends and competitor landscapes based on the aggregated and anonymized data from your sales calls.

Pricing: Contact for pricing

9. People.ai

Overview: People.ai offers several key benefits like providing AI-driven insights to help sales teams make well-informed decisions and qualify/derisk the pipeline. It also automates time-consuming tasks like manual data entry in CRM, empowering sales reps to focus on important business activities.

Key Features:

  • Complete Access to Account Information: People.ai provides complete access to account information, helping sales teams get a better view of their history, touchpoints, and more.
  • AI-Driven CRM Data Entry: This tool uses AI to automate data entry in your CRM, freeing up your sales reps to focus on more important tasks.
  • Sales Forecasting: People.ai helps sales reps manage their pipeline by providing accurate sales forecasts.

Pricing: Pricing is available upon request.

10. Drift

Overview: Drift is an AI-powered conversational platform that helps marketing, sales, and customer service teams deliver personalized customer experiences at scale. Drift enables sales teams to jumpstart conversations and improve sales efficiency.

Key Features:

  • AI-Powered Engagement Score: Drift helps sales teams prioritize their efforts and focus on high-potential leads using an AI-powered engagement score.
  • Real-Time Notifications: Drift notifies sales reps the moment potential customers land on the website, enabling real-time conversations with prospects.
  • Wide Range of Integration Options: This platform integrates with a wide range of existing tech stacks, streamlining sales processes.

Pricing: Plans start at $2,500 monthly when billed annually.

Choosing the Right AI Tool for Your Sales Team

Choosing the right AI tool for your sales team is no easy task. Here are a few factors to consider:

  • Integration: Check if the AI tool integrates well with your existing sales tech stack, particularly your CRM system.
  • Ease of Use: Look for AI tools that offer intuitive user interfaces and clear user guides.
  • Customer Support: Ensure the AI tool provider offers reliable customer support.
  • Security: Make sure the AI tool adheres to the best practices in data security and complies with relevant data protection regulations.
  • Cost: Consider the cost of the AI tool. Remember, it's not about choosing the cheapest tool but the one that offers the best value for money.

Training Sales Teams on the Use of AI

Adopting AI tools in sales requires a shift in mindset and a willingness to learn new skills. Here are a few tips on how to train your sales team on the use of AI:

  • Emphasize the Benefits: Show your team how AI can automate mundane tasks and provide valuable insights.
  • Offer Comprehensive Training: Provide comprehensive training and support to ensure adoption.
  • Foster a People-First Culture: Let your employees know that AI tools are here to assist, not replace them.
  • Invest in Employee Training: Teach your employees how to use AI tools effectively.

Best Practices for Using AI Tools in Sales

While AI tools offer numerous benefits, it's essential to use them correctly to reap their full potential. Here are some best practices for using AI in sales:

1. Opt for a Centralized Sales Platform: Using a centralized sales platform like HubSpot or Zoho can streamline your sales process and make it easier to manage all your activities in one place.

2. Add a Human Touch: While AI tools can generate messages or emails based on your prompts, it's crucial to add a human touch to make your outreach more engaging and authentic.

3. Foster a People-First Culture: It's important to reassure your team that AI tools are there to assist, not replace them. This can alleviate fears and increase tool adoption.

4. Invest in Employee Training: Ensure your team knows how to use your chosen AI tools effectively. This may involve providing comprehensive training and ongoing support.

5. Be Selective with Your AI Tools: Carefully evaluate the AI tools available and choose those that align with your specific needs and objectives. Consider factors like integration capabilities, ease of use, and pricing.


AI tools are reshaping the world of sales, offering unprecedented opportunities for sales teams to enhance their performance, streamline their operations, and drive revenue growth. As AI continues to evolve and become more sophisticated, it's clear that the future of sales lies in embracing these innovative technologies.

Whether you're looking to automate manual tasks, gain data-driven insights, or generate high-quality sales content, there's an AI tool out there that can help. By investing in the right AI tools for your sales team, you'll be paving the way for a more agile, innovative, and high-performing salesforce. Remember, the key to successful AI adoption is not just about choosing the right tools, but also about fostering a culture of learning and innovation within your sales team.

Sanjay Gala

Sanjay Gala is the Founder and CEO of SMARTe Inc. A serial entreprenuer with extensive experience in international business development, prospecting, sales management, and consulting he share exciting tips and insights about Sales Prospecting.

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All your questions, answered.

What Are AI Sales Tools and How Do They Enhance Sales Processes?

AI sales tools are software solutions that leverage artificial intelligence and machine learning algorithms to automate and optimize various aspects of the sales process. These tools help sales teams streamline lead generation, prioritize prospects, personalize outreach, forecast sales performance, and improve overall efficiency and effectiveness in closing deals.

What Features Should I Look for in AI Sales Tools?

When selecting AI sales tools, it's essential to consider features such as predictive analytics, lead scoring, sales forecasting, conversational AI for customer engagement, data enrichment, and integration with CRM systems. Look for tools that offer advanced analytics capabilities, real-time insights, and seamless integration with existing sales workflows to maximize productivity and drive better results.

How Can AI Sales Tools Benefit Sales Teams and Boost Revenue?

AI sales tools offer several benefits to sales teams, including improved lead qualification, more accurate sales forecasts, enhanced customer engagement through personalized interactions, and increased productivity by automating repetitive tasks. By leveraging AI-driven insights and recommendations, sales teams can identify high-potential leads, prioritize their efforts, and tailor their approach to individual prospects, ultimately leading to higher conversion rates and increased revenue.

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