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Well we’ll all agree that sales prospecting tools have become crucial in prospecting and having a successful sales strategy. These tools make it efficient and streamline the process of finding, contacting and nurturing leads thus saving time. With various tools being available out there, picking one that suits you and your business needs becomes a challenge.

We have put together a list of the best sales prospecting tools we have come across. Whether you are an SDR looking to build your prospecting list with the most accurate mobile numbers or a sales leader with an aim to expand your TAM, these tools below can be given consideration to help you reach your sales goals.

What are Sales Prospecting Tools?

Sales prospecting tools are solutions that are designed to help in the process of identifying and reaching out to prospects or potential customers. They help streamline and automate various aspects of the sales prospecting process, such as discovering your TAM and ICP, reaching out to them, getting insights etc.

These sales prospecting tools come with features such as:

  • Contact databases that allow you to identify high-quality prospects i.e. your ICP
  • Automation capabilities to streamline the prospecting process
  • Accurate contact data for your prospects
  • Integration with other sales and marketing software for seamless data sharing and workflow

The Benefits of Sales Prospecting Tools

1. Increase Sales Efficiency

Sales prospecting tools can increase your sales team's efficiency. They automate steps in the sales process, such as identifying potential customers and qualifying leads. This allows your sales team to focus on building relationships and closing deals rather than on repetitive and time-consuming tasks.

2. Improve Prospect and Data Quality

These tools also help improve the quality of your prospects and the data you collect about them. They can identify high-quality leads that are more likely to convert into paying customers.

3. Facilitate Sales Prospecting at Scale

Sales prospecting tools enable you to conduct sales prospecting at scale. They allow you to quickly identify and engage with a large number of potential customers, making these tools invaluable for businesses looking to expand their customer base.

Top 30 Sales Prospecting Tools

Let's dive into the list of top 30 sales prospecting tools that can help streamline your sales prospecting process and boost your sales performance.


SMARTe is one of the best sales prospecting tools that enables you to find company and contact information in your TAM. It offers compliant contact data in NA, EMEA, APAC and LATAM. Its database has validated B2B emails, direct dials, and mobile numbers availability of 70% in NA and 45-50% in EMEA, APAC & LATAM.

Seamless integrations with sales tools and CRMs allow customers to integrate SMARTe with their existing systems and workflows.

With SMARTe’s Extension you can prospect on company websites & LinkedIn.

2. Zendesk Sell

Zendesk Sell offers a modern sales CRM designed to accelerate revenue. Its intuitive interface and quick set-up make converting prospects into qualified leads and leads into buyers a breeze. With access to more than 44 million businesses and 350 million prospect records, reps can use Sell's sales engagement tools to generate new leads in just a few clicks.

3. Zoominfo

Zoominfo is a B2B database that lets you discover prospects in your target market and build better engagement. Its contact and company search feature allows users to extract current professional and company data. Then it filters that by details such as work experience, education, web mentions, and certifications.

4. Lusha

Lusha is a B2B sales prospecting tool designed to help you find and engage with new leads. With the Lusha extension for Chrome, Firefox, and Edge, salespeople can access contact and company information across multiple channels, including Gmail and LinkedIn.

5. FindThatLead

FindThatLead is a cloud-based B2B sales prospecting tool for finding leads and sending cold emails. Users can create personalized email drip campaigns and automatically monitor the status of their emails. They can also locate new leads in your area, and use their advanced algorithm to verify email addresses and bring down the bounce rate.

6. Owler

Owler is a platform that lets you search for hard-to-find contacts, receive news alerts, and access exclusive company information. Using its advanced search feature, you can filter contacts by whatever criteria you want, including geography, industry, revenue, and more. Track the companies you're interested in and keep up to date with their latest movements. With regular alerts, you can stay current with business events, including who's expanding and who's making layoffs.

7. Leadfeeder

Leadfeeder is a SaaS B2B sales prospecting tool that helps you uncover new leads and prospects by seeing which companies visit your website, even if they don't fill out a form or reach out. All you have to do is install the Leadfeeder Tracker script and you'll be able to track and analyze what pages people visit and how long they spend on each page.

8. Demodesk

Demodesk is a platform for hosting lead meetings. Users can automate scheduling workflows and create automated calendar invites and reminders. Other key features include interactive screen-sharing and collaborative meetings, where you can show slides, speaker notes, and web apps.

9. Mattermark

Mattermark lets you find and track global companies and investors. The platform allows search by industry, location, revenue, and employee growth, and identifies key personnel based ontitle and functions. Users can build better outreach methods by using machine learning, natural language processing, and web crawlers to extract data from articles and websites.

10. Hunter

Hunter is a cloud-based email finder tool that lets you locate and verify publicly available names and email addresses.You can search for contacts one by one, or enrich your database with bulk email searches. Hunter's email verifier features then automatically does a full check of the addresses in your list so that you can be confident that your database is correct and up-to-date.

11. Datanyze

Datanyze, a potent sales prospecting tool, offers a competitive edge by tracking technology usage across companies. By providing valuable insights into the tech stack of potential leads, Datanyze enables sales teams to tailor their pitches and establish relevant connections. Through its data-driven approach, Datanyze enhances lead qualification, making prospecting more efficient and targeted. This tool equips sales professionals with the knowledge to engage prospects effectively, aligning their offerings with clients' technological needs and ultimately boosting conversion rates.

12. Vainu

Vainu, a cutting-edge sales prospecting tool, transforms how businesses identify and engage potential leads. Through AI-powered technology, Vainu analyzes vast amounts of data to provide actionable insights into companies' pain points, triggers, and growth opportunities. By offering real-time information on prospects, Vainu empowers sales teams to personalize their outreach and build meaningful connections. With its comprehensive approach to data-driven prospecting, Vainu enables sales professionals to target the right leads at the right time, driving higher conversion rates and more successful sales outcomes.

13. Overloop (formerly Prospect.io)

Overloop is a tool for building email lists, creating impactful campaigns, and tracking results. It moves prospects between lists easily, and uses its powerful segmentation tool to send more personalized messaging to your contacts.

14. MailTester.com

MailTester.com is a cloud-based tool for stripping your email lists of spam, traps, and abandoned emails. Its algorithm verifies and categorizes every entry, then assigns emails into six different segments: deliverable, invalid, disposable, unknown, spamtraps, and accept all. Users can then download the segmented results into an XLSX or CSVfile.

15. Yesware

Yesware is an email prospecting tool for Google and Outlook that lets users reach out to prospects, schedule meetings, and follow-up with leads right from their inbox. Users can see what's working and where they need improvement with daily activity-tracking features.The platform also notifies you when leads open your emails, view your attachments, or click on links.

16. BuiltWith

BuiltWith serves as an invaluable sales prospecting tool by unveiling the technological infrastructure of potential leads. This platform empowers sales professionals to identify the software, tools, and technologies utilized by companies, enabling tailored outreach. With its data-driven insights, BuiltWith enhances lead qualification and facilitates meaningful engagement by aligning offerings with prospects' tech preferences. This tool equips sales teams with the knowledge to craft informed pitches, nurturing more productive client relationships and driving higher conversion rates.

17. Clearbit Prospector

Clearbit Prospector is a tool that helps you identify anonymous website visitors and track their activity, so you can see aspects of your site generate the most interest. Firmographic data lets you personalize your visitor's experience on your website in real-time and then alerts your sales team when one of their accounts shows intent.

18. HubSpot Sales Hub

HubSpot Sales Hub stands as a comprehensive sales prospecting tool, designed to streamline lead generation and engagement. This powerful platform offers a range of features, including contact tracking, email templates, and automation, enabling sales teams to efficiently manage prospects. With its integration capabilities, Sales Hub facilitates personalized outreach and seamless communication. Through its user-friendly interface and analytics, HubSpot Sales Hub empowers sales professionals to identify promising leads, nurture relationships, and drive conversions with a strategic and data-driven approach

19. Sendoso

Sendoso is a platform designed forsending and tracking the ROI of any materials your company uses to engage and attract prospects. You can source and send gifts, perishables, company swag, handwritten notes, gift cards, and more to build up relationships and increase engagement. You can also send personalized gifts and set up virtual events.

20. Vidyard

Vidyard, a dynamic video hosting and analytics platform, has evolved to empower sales teams in their prospecting efforts. Beyond its core video capabilities, Vidyard facilitates personalized outreach through video content, enhancing engagement and communication with potential clients. While not solely a sales prospecting tool, its integration of video and analytics lends a unique edge to modern outreach strategies.

21. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premier sales prospecting tool, leveraging the expansive LinkedIn network for targeted lead generation. This platform equips sales teams with advanced search filters, allowing them to identify and engage with potential clients based on specific criteria. With its InMail feature, Sales Navigator facilitates direct communication, while insights and updates provide valuable context for personalized outreach. By harnessing LinkedIn's professional ecosystem, this tool empowers sales professionals to build meaningful connections, nurture relationships, and enhance conversion rates through strategic and informed engagement.

22. FollowerWonk

FollowerWonk, a dynamic sales prospecting tool, unlocks the potential of Twitter for lead generation. Tailored for the platform, it allows sales professionals to explore and connect with prospects based on their Twitter activity, location, and interests. Followerwonk's analytics provide valuable insights into users' behaviors, facilitating strategic engagement. This tool empowers sales teams to identify and nurture relevant leads within the Twitter community, enhancing outreach effectiveness and fostering meaningful business relationships.

23. Quora

Quora, a unique sales prospecting tool, taps into the power of insightful discussions for lead generation. Sales professionals can engage with potential clients by answering questions related to their expertise, establishing credibility and trust. Quora's platform enables targeted outreach based on topics and user interactions, allowing for personalized engagement. By actively participating in meaningful conversations, sales teams can identify prospects, showcase their knowledge, and forge connections that may lead to valuable business relationships.

24. AngelList

AngelList, a versatile sales prospecting tool, offers access to a rich network of startups and investors. It empowers sales professionals to discover and connect with innovative companies, potential clients, and partners. By browsing startups, job listings, and investment opportunities, sales teams can identify prospects aligned with their offerings. AngelList's platform fosters targeted outreach, enabling engagement with emerging businesses seeking growth solutions. This tool serves as a bridge between sales experts and the startup ecosystem, facilitating connections that drive business growth and collaboration.

25. Product Hunt

Product Hunt, an inventive sales prospecting tool, unveils cutting-edge products and startups. Sales professionals can leverage this platform to identify innovative companies and potential clients in various industries. By engaging with product launches, leaving feedback, and connecting with makers, sales teams can establish valuable relationships early in the growth process. Product Hunt's community-driven approach offers insights into emerging trends and opportunities, enabling targeted outreach and fostering connections that lead to impactful business collaborations.

26. Close.io

With built-in calling, emailing, and automation capabilities, Close.io streamlines the prospecting process. Its user-friendly interface enables sales professionals to track interactions, set follow-ups, and personalize communication. Close.io's robust analytics provide insights into outreach effectiveness, helping teams refine their strategies. By centralizing communication and simplifying prospect tracking, Close.io enhances prospecting efforts, enabling sales experts to focus on building meaningful relationships and driving conversions.

27. Clutch

Clutch facilitates connections with potential clients by showcasing verified reviews and ratings of B2B service providers. Sales professionals can utilize Clutch to identify businesses seeking specific solutions, gaining insights into their needs and preferences. With its transparent feedback system, Clutch enhances credibility and builds trust during outreach. By leveraging its platform, sales teams can tailor their pitches, demonstrating expertise and understanding of clients' requirements. Clutch serves as a bridge for meaningful engagements, connecting sales experts with prospects actively seeking reliable B2B partners.

28. Voila Norbert

Voila Norbert streamlines lead generation by providing accurate email addresses. With its email finder feature, sales professionals can locate contact information for potential clients, enhancing outreach efficiency. Voila Norbert's user-friendly interface and integration options make it seamless to incorporate into sales workflows. By equipping teams with verified contact details, this tool empowers targeted communication, enabling sales experts to connect with prospects more effectively and drive meaningful interactions.

29. Skrapp

Skrapp elevates lead generation with its email finding and verification capabilities. Sales professionals can seamlessly locate and validate email addresses of potential clients, enhancing outreach precision. Skrapp's straightforward interface and integration options make it easy to integrate into sales strategies. By providing accurate contact information, Skrapp empowers targeted communication, enabling sales teams to connect with prospects more effectively and drive impactful engagements.

30. Mention

Mention, a strategic sales prospecting tool, monitors online conversations to identify potential leads. By tracking brand mentions, industry discussions, and relevant keywords, sales professionals can uncover prospects actively engaged in relevant topics. Mention's real-time alerts and analytics enable timely and informed outreach, while its user-friendly interface enhances ease of use. With its proactive approach to lead identification, Mention empowers sales teams to engage prospects at the right moment, fostering meaningful interactions and driving successful conversion rates.

Sales Prospecting Tips

  • Define your ICP
  • Build a robust B2B Database

1. Evaluate a B2B data vendor

2. Build a list and connect with prospect on LinkedIn, conferences etc.

3. Track your champions jobs change updates

4. Stay on top of industry trends

5. Ask for referrals

  • Find and use different channels for outreach
  • Establish and build relationships
  • Review and repeat process


Sales prospecting tools are a must-have for any business looking to streamline their sales process and increase their efficiency. They not only help you identify and engage with potential customers but also provide valuable insights that can inform your sales strategy.

Whether you're a startup or an established business, these tools can help you scale your sales prospecting efforts and ultimately boost your sales performance. So, take the time to explore these tools and find the ones that best fit your business needs and goals.

Begin Sales Prospecting with SMARTe

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Sayali Kamble

Sayali is a Content Executive at SMARTe. She specialises in creating informative B2B marketing and sales content.

Prospect on any site or LinkedIn using SMARTe

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All your questions, answered.

What are the key features to look for in the best sales prospecting tools?

The best sales prospecting tools typically offer features such as advanced search capabilities, lead scoring, contact enrichment, integration with CRM systems, and analytics for performance tracking. These features empower sales teams to identify and prioritize high-quality leads efficiently, resulting in increased conversion rates and revenue.

How do sales prospecting tools streamline the lead generation process?

Sales prospecting tools streamline the lead generation process by automating time-consuming tasks like lead research, data collection, and outreach. They leverage technologies like artificial intelligence and machine learning to identify potential prospects, gather relevant contact information, and personalize outreach messages, allowing sales reps to focus their efforts on engaging with qualified leads and closing deals.

What are some examples of the best sales prospecting tools available in the market today?

Some examples of top-rated sales prospecting tools include SMARTe, Sales Navigator by LinkedIn, ZoomInfo, Leadfeeder, HubSpot Sales Hub, and Lusha. These tools offer a range of features designed to enhance lead generation and prospecting efforts, catering to the diverse needs of sales teams across various industries and company sizes.

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