Marketing has changed. Your audience is everywhere, and competition is fierce. Doing "more" is no longer enough. The only way to win in 2025 is to be smarter.

This is where AI marketing tools come in.

This is not a trend. It's the new standard. Artificial intelligence helps you write faster, create better ads, analyze data, and personalize at a scale that was impossible just a year ago.

But which tools are worth your time? Don’t worry, we’ve done the research for you.

Here are the 23 best AI marketing tools in 2025 👇

1. SMARTe

Best For: AI-powered B2B contact data, lead enrichment, and precise targeting

SMARTe helps B2B teams find and reach the right prospects faster. It delivers accurate, verified contact and company data powered by AI. You can build targeted account lists, reveal direct phone numbers and emails, and enrich CRM records in real time. SMARTe gives you firmographic, technographic, and intent insights to connect at the right moment. It saves hours of manual research and helps sales and marketing teams focus on closing deals, not chasing bad data.

Special Features:

• AI Data Enrichment: Cleans, verifies, and updates contact data in real time. ‍
• Massive B2B Database: Access 284M+ verified contacts and 64M+ company profiles ‍
• Direct Dials & Emails: 70%+ mobile number coverage for instant connections. ‍
• Advanced Filtering: Target by persona, location, industry, revenue, or seniority.  ‍
• ICP Builder: Create and refine your Ideal Customer Profile for better targeting. ‍
• Technographic & Intent Insights: Identify accounts most likely to buy. ‍
• CRM Integrations: Works seamlessly with Salesforce, HubSpot, and Outreach. ‍
• Browser Extension: Reveal contacts directly from LinkedIn or company websites.

Pricing:

SMARTe keeps pricing simple and transparent. You pay only for credits, not licenses. The Free Plan gives 10 monthly credits. The Pro Plan costs $25 for 50 credits. Enterprise plans start at $15,000 with credits as low as $0.20 each.

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2. Jasper AI

Best For: AI-powered content creation and copywriting

Jasper is an AI marketing software built for writing. It helps you quickly create blog posts, social media updates, ad copy, and sales emails. Jasper uses advanced AI to understand your brand's voice. This allows you to produce a large amount of content that still sounds human and matches your style. It is a top choice for marketing teams and creators who need to scale their content production.

Special Features:

• Brand Voice: Jasper learns your brand's tone from your existing content. ‍
• Content Templates: Over 50 templates for different tasks, like blog introductions or video scripts. ‍
• SEO Mode: Integrates with tools like Surfer SEO to help you write content that ranks on Google. ‍
• AI Art Generation: Creates images and art to match your content. ‍
• Multilingual: Writes and translates content in over 30 languages. ‍
• Plagiarism Checker: Built-in checks to ensure your content is original.

Pricing:

Plans start at $39/month (billed annually) for the Creator plan. The Pro plan, which unlocks more advanced features, starts at $59/month (billed annually).

3. Albert.ai

Best For: Autonomous AI-powered digital advertising.

Albert.ai is a fully autonomous AI marketing platform for digital advertising. It manages and optimizes ad campaigns across channels like Google, Facebook, and Instagram. Albert.ai handles everything from audience targeting and ad creative selection to budget allocation and real-time bidding. It works 24/7 to analyze data and make decisions. This helps marketers improve ROI and lower customer acquisition costs without manual effort.

Special Features:

• Autonomous Campaign Management: The AI runs campaigns from start to finish. ‍
• Cross-Channel Optimization: Manages ad spend across all major platforms (search, social, display). ‍
• Real-Time Bidding: Adjusts bids instantly based on performance. ‍
• Audience Discovery: Finds new potential customers you may have missed. ‍
• Creative Analysis: Tests and identifies the best-performing ad creatives and copy. ‍
• Advanced Analytics: Provides clear reports on what works and why.

Pricing:

Albert.ai is an enterprise-level platform. Pricing is custom and based on your company's ad spend and specific needs.

4. Fibr AI

Best For: Creating AI-driven conversational landing pages.

Fibr AI is a unique tool that builds interactive landing pages. Instead of a static form, Fibr creates a "Web Pilot" that chats with your visitors. This AI conversation guides users, answers their questions, and captures lead information in a natural way. It helps personalize the user journey for each visitor. This approach can boost conversion rates by making your landing pages more engaging.

Special Features:

• AI Conversational Landing Pages: Replaces static forms with an AI-powered chat. ‍
• Automated Customer Journeys: Guides users to the right information based on their answers. ‍
• Behavioral Personalization: Adapts the conversation to each user. ‍
• Multilingual Support: Can engage with customers in different languages. ‍
• Lead Qualification: The AI asks questions to qualify leads automatically. ‍
• CRM Integration: Sends new leads directly to your sales tools.

Pricing:

Fibr AI uses a subscription model. You must contact their sales team for a custom quote based on your needs.

5. Zapier

Best For:  AI-powered workflow automation and integration

Zapier is a leading automation platform that connects the tools you already use. It lets you create automated workflows, called "Zaps," with no code. With over 7,000 app integrations, you can automate almost any repetitive task. For example, you can automatically post new blog articles to social media or add new email subscribers to your CRM. Recent AI features also let you summarize text or route tasks within your workflows.

Special Features:

• 7,000+ App Integrations: Connects more apps than any other platform. ‍
• No-Code Workflow Builder: Easy to use, drag-and-drop interface. ‍
• Multi-Step Zaps: Builds complex automations that perform several tasks at once. ‍
• AI-Powered Tools: Use AI to format data, summarize text, or make decisions in your Zaps. ‍
• Trigger-Based Automation: Workflows run automatically based on events (like a new email).

Pricing:

Zapier offers a Free plan with limits. Paid plans with more tasks and features start at $19.99/month (billed annually).

6. ChatGPT (OpenAI)

Best For: Brainstorming, content drafting, and conversational AI.

ChatGPT is an AI chatbot from OpenAI that understands and responds in natural language. For marketers, it's like having an assistant for brainstorming and writing. You can use it to generate blog post ideas, draft social media updates, write ad headlines, or even refine your brand's messaging. Its advanced model, GPT-4o, understands complex requests and produces human-like text. It's an excellent tool for overcoming writer's block and improving productivity.

Special Features:

• Advanced AI Models (like GPT-4o): Creates natural, high-quality text. ‍
• Content Generation: Drafts copy for emails, blogs, ads, and scripts. ‍
• Brainstorming Partner: Helps you generate ideas for new campaigns or content. ‍
• Content Refinement: Can edit and improve your existing copy. ‍
• API Access: Can be integrated into your own website or apps to power chatbots.

Pricing:

A Free tier is available with access to GPT-4o (with limitations). ChatGPT Plus costs $20/month for priority access and higher usage limits. Team and Enterprise plans are also available for businesses.

7. Replo

Best For: Building no-code landing pages for Shopify.

Replo is a marketing tool built specifically for Shopify stores. It is a no-code page builder that helps you design high-converting landing pages quickly. You don't need a developer. The platform uses AI to help you with page layouts, design, and writing copy. It's a popular choice for e-commerce brands that want to launch new campaigns and run A/B tests to improve sales.

Special Features:

• AI-Powered Page Builder: Generates page layouts and copy. ‍
• Deep Shopify Integration: Works perfectly with your store's products, cart, and checkout. ‍
• A/B Testing: Lets you test different page versions to see which one converts better. ‍
• Conversion Analytics: Tracks page performance and sales. ‍
• Template Library: Starts you off with proven, high-converting page designs.

Pricing:

Replo offers a Free plan to start and build your first page. Paid plans (like Basic and Standard) start at $99/month and offer more published pages and A/B testing features.

8. Userbot.ai

Best For: Automating customer support with conversational AI.

Userbot.ai is a no-code platform for creating AI assistants for customer service, marketing, and support. It uses conversational AI to manage your customer interactions. It works 24/7 on your website, social media, and messaging apps like WhatsApp. The AI can understand and answer common questions, generate new leads, and pass complex problems to your human support team. This frees up your staff to handle more important issues.

Special Features:

• AI-Powered Chatbots: Provides human-like answers to customer questions. ‍
• Multi-Channel Support: Works on your website, WhatsApp, Facebook Messenger, and more. ‍
• Lead Qualification: Asks questions to qualify new leads automatically. ‍
• CRM Integration: Connects to tools like Salesforce, HubSpot, and Zoho. ‍
• Performance Analytics: Tracks bot performance and customer satisfaction.

Pricing:

Userbot.ai offers custom enterprise-level pricing. You must contact their sales team for a demo and a quote based on your business needs.

9. Grammarly

Best For: AI-powered writing assistance and content generation.

Grammarly is an AI writing assistant that corrects grammar, spelling, and clarity in real time. It acts as your digital writing assistant. It also provides advanced suggestions for your writing’s tone, clarity, and style. With its new generative AI features, Grammarly can also help you brainstorm ideas, draft emails, and rewrite entire sections of text to be more effective.

Special Features:

• Advanced Grammar and Spell Checking: Ensures your writing is professional and error-free. ‍
• Tone and Style Suggestions: Helps you sound confident, friendly, or analytical. ‍
• Generative AI: Can write, rewrite, and summarize content for you. ‍
• Plagiarism Detection: Checks your content for originality. ‍
• Wide Integration: Works in your browser, email, Google Docs, and other apps.

Pricing:

Offers a Free plan for basic checks. The Premium plan, with advanced features, starts at $12/month (billed annually). Business plans for teams start at $15/member/month (billed annually).

10. Optimove

Best For: AI-driven customer retention and personalization (CDP).

Optimove is an advanced AI marketing tool known as a Customer Data Platform (CDP). It is built for businesses that want to understand their customers better and increase loyalty. The platform uses AI to analyze all your customer data in one place. It finds key customer segments and predicts future actions, like churn risk. This allows you to automate and personalize campaigns across email and mobile to increase customer lifetime value.

Special Features:

• AI-Driven Customer Segmentation: Automatically groups customers based on their behavior. ‍
• Multi-Channel Campaign Automation: Sends the right message on the right channel (email, mobile push, etc.). ‍
• Predictive Behavior Modeling: Identifies which customers might leave and why. ‍
• A/B Testing and Optimization: Continuously tests and improves campaign performance. ‍
• Unified Customer Profiles: Creates a single, clear view of every customer.

Pricing:

Optimove offers custom enterprise-level pricing. You must contact their sales team for a demo and a quote based on your specific needs.

11. Chatfuel

Best For: Building no-code AI chatbots for Meta platforms.

Chatfuel is an AI marketing tool that lets you create chatbots without writing any code. It is designed for social media and works perfectly with Facebook Messenger, Instagram, and WhatsApp. You can use it to automate sales, answer frequently asked questions, and capture leads 24/7. Newer features include AI that helps the bot understand user questions and generate human-like replies.

Special Features:

• No-Code Visual Builder: An easy-to-use drag-and-drop interface. ‍
• Works with Meta: Integrates directly with Facebook, Instagram, and WhatsApp. ‍
• AI-Powered Responses: Uses AI to understand user intent and answer questions. ‍
• Automated Lead Capture: Gathers contact information from potential customers. ‍
• Analytics Dashboard: Tracks how many users interact with your bot.

Pricing:

Offers a trial with up to 50 contacts. Paid plans start at $14.99/month and scale based on your number of contacts and channels.

12. Gumloop

Best For: No-code AI marketing automation

Gumloop is a no-code AI automation platform. It helps you build and automate complex tasks without writing code. Marketers use its drag-and-drop system to connect different apps and create custom workflows. It can automate repetitive jobs like syncing data between platforms, nurturing leads, or executing campaigns. This tool is ideal for marketers who want to automate their work and improve efficiency.

Special Features:

• AI automation for marketing workflows
• Personalized messaging at scale
• Multi-channel campaign building
• Real-time data syncing and integration
• Advanced analytics and reporting

Pricing:

Gumloop offers a free plan with a limit on credits. Paid plans start at $37 per month for the Solo plan and go up to $244 per month for the Team plan, offering more credits and features.

13. Surfer SEO

Best For: AI-powered SEO content optimization

Surfer SEO is a popular AI tool designed to help your content rank higher on Google. It analyzes the top-ranking pages for your target keyword. Then, it gives you a clear, data-driven guide on how to write your article. It tells you which keywords to use, how long your post should be, and what topics to cover. Marketers use Surfer to take the guesswork out of SEO and improve organic traffic.

Special Features:

• Content Score for real-time optimization
• Keyword research and topic cluster tools
• SERP (search engine results page) analysis
• Content editor with live AI suggestions
• Integrates with Google Docs, WordPress, and Jasper

Pricing:

Surfer SEO offers several plans. Pricing starts with a Basic plan for $59 per month, a Pro plan for $119 per month, and a Business plan for $239 per month when billed annually.

14. Notion AI

Best For: AI productivity and content brainstorming

Notion AI adds powerful artificial intelligence directly into the Notion workspace. This tool helps marketing teams be more productive. You can use it to brainstorm ideas, draft blog posts, summarize long meeting notes, or even create social media copy. It works as an all-in-one assistant inside the platform you already use for planning and organizing content.

Special Features:

• AI writing assistance and content generation
• Automated summaries of notes and documents
• Brainstorming and idea generation
• Collaborative editing and sharing
• Helps organize and find info in your workspace

Pricing:

Notion offers a free plan with a limited trial of AI features. Full AI access is included in the Business plan, which starts at $20 per user, per month (billed annually).

15. Lexica Art

Best For: AI-generated visual content for marketing

Lexica Art is an AI image generator that creates high-quality visuals from simple text prompts. Marketers use it to quickly design unique blog thumbnails, social media graphics, and ad creatives. You don't need any graphic design skills. This tool helps you produce engaging, relevant images to make your content more attractive and effective.

Special Features:

• AI image creation from text descriptions
• Customizable styles and image dimensions
• Large searchable library of existing AI-generated images
• Ability to upload an image as a reference

Pricing:

Lexica does not have a free plan for generating images. Paid plans start at $8 per month (billed annually) for the Starter plan, which includes 1,000 fast image generations per month.

16. Copy.ai

Best For: AI-driven marketing copywriting and content generation

Copy.ai is an AI-powered platform focused on creating compelling copy. It helps marketers write everything from catchy ad headlines and product descriptions to full-length blog posts and email newsletters. The platform uses templates and tone customization to simplify the content creation process. It’s a great way to overcome writer's block and produce high-quality content faster.

Special Features:

• AI copy generation for ads, blogs, emails, and social media
• Customizable brand voice and tone
• Wide range of marketing-focused templates
• AI chat for real-time content editing and ideas
• Team collaboration features

Pricing:

Copy.ai has a free plan with a 2,000-word limit in the chat. Paid plans start at $29 per month (billed annually) and offer unlimited words, more user seats, and advanced features.

17. Brand24

Best For: AI-powered media monitoring and brand reputation

Brand24 is a media monitoring tool that uses AI to track what people are saying about your brand online. It scans social media, news sites, blogs, and forums for mentions. The tool provides AI-driven sentiment analysis, letting you know if the mentions are positive, negative, or neutral. Marketers use it to manage brand reputation, track competitors, and find new customer insights.

Special Features:

• AI-powered sentiment analysis
• Real-time tracking of brand mentions
• Competitor monitoring
• Influencer identification
• Detailed analytics and automated reports

Pricing:

Brand24 offers a 14-day free trial. Paid plans start at $99 per month for the Individual plan.

18. Influencity

Best For: AI-driven influencer marketing platform

Influencity is an AI platform built to manage your entire influencer marketing strategy. It uses AI to help you find the perfect influencers for your brand. The tool analyzes millions of influencer profiles and their audience data. This ensures you partner with creators who reach your target customers. It also helps you manage campaigns and track performance.

Special Features:

• AI-powered influencer discovery and analysis
• Deep audience data (demographics, interests)
• Campaign management and performance tracking
• Influencer relationship management (IRM)
• Integration with major social networks

Pricing:

Influencity offers a 7-day free trial. Paid plans start at $168 per month for the Basic plan, with more advanced plans available for larger teams and agencies.

19. Brandwell

Best For: AI-generated SEO blog post creation for agencies

Brandwell is a content marketing platform that uses AI to create long-form, SEO-optimized blog posts. It is designed to help marketers and agencies scale their content production. The tool researches keywords, analyzes competitors, and drafts well-structured articles. This helps teams produce keyword-rich content designed to improve search engine visibility and attract organic traffic.

Special Features:

• AI content generation for SEO-focused blogs
• Keyword and topic suggestions
• Built-in content drafting and editing tools
• Competitor content analysis
• Features designed for agency white-labeling

Pricing:

Pricing is tiered based on content volume, with plans aimed at agencies and larger teams. The Essentials Plan starts at $249/month (which includes a set number of premium blog posts). Agency plans or API usage are priced higher or based on volume. You must contact sales for custom agency/bulk pricing.

20. Perplexity AI

Best For: AI-powered research and content ideation

Perplexity AI is an "answer engine" that changes how marketers do research. Instead of just giving you a list of links, it uses AI to browse the web and give you a direct, summarized answer. A key feature is that it always shows its sources, so you can verify the information. Marketers use this AI tool to research competitors, brainstorm blog post ideas, and find quick, reliable statistics for their content.

Special Features:

• Conversational AI search (answer engine)
• Cites sources and links for all answers
• Content and topic brainstorming
• Competitor and market research
• "Pro" search for deeper analysis with advanced AI models

Pricing:

Perplexity AI offers a free version for basic searches. The Pro plan is available for $20 per month (or $200 per year), which unlocks advanced AI models and unlimited file uploads.

21. Canva

Best For: AI-powered visual design and content creation

Canva is a popular design platform, and its "Magic Studio" brings powerful AI marketing tools to everyone. You can use AI to generate images, write social media captions, or even design entire presentations from a single text prompt. It helps marketers create professional-looking ads, videos, and graphics in minutes, even with no design experience.

Special Features:

• Magic Studio: A full suite of AI tools ‍
• Magic Write: An AI assistant for writing copy ‍
• Magic Media: AI text-to-image and text-to-video generator ‍
• Magic Switch: Instantly resizes designs or translates text
• AI-powered background remover and object eraser

Pricing:

A free plan is available with some AI features. The full Magic Studio suite is included in Canva Pro (starting at $119.99 per year for one person) and Canva for Teams.

22. Amplemarket

Best For: AI-driven sales and marketing outreach

Amplemarket is an AI platform that helps B2B teams find and connect with new customers. It uses AI to discover prospects who fit your ideal customer profile. Then, it helps you write and send personalized email sequences automatically. This tool is perfect for marketing and sales teams looking to automate their lead generation and top-of-funnel outreach at scale.

Special Features:

• AI-powered prospect discovery
• Automated and personalized email sequences
• AI-powered message and copy writing ‍
• B2B data enrichment and verification
• Smart actions and automated follow-ups

Pricing:

Pricing is available upon request. Amplemarket provides a custom quote based on your team's size and specific needs.

23. Clay

Best For: AI-powered data enrichment, lead sourcing, and sales automation

Clay is an AI-driven sales intelligence tool for B2B teams. It helps find, enrich, and connect with leads faster using data from over 75 trusted sources. The platform automates research, scoring, and outreach—saving up to 70% of manual work. It supports multi-channel lead generation across LinkedIn, Google Maps, and GitHub, and integrates with CRMs like Salesforce, HubSpot, and Pipedrive. Its AI agent, Claygent, extracts key insights from websites and documents for smarter prospecting.

Special Features:

• AI lead scoring and personalization with GPT-4
• Custom workflows with drag-and-drop builder
• Multi-channel lead generation (LinkedIn, Google Maps, GitHub)
• AI data extraction from websites and PDFs (Claygent)
• Seamless CRM integrations
• Real-time team collaboration ‍
• Waterfall enrichment

Pricing:

Starts at $99/month for small teams, with enterprise plans for larger needs.

Why AI Marketing Tools Are No Longer Optional

Let’s get one thing straight. AI marketing is not about replacing marketers. It’s about helping them do more in less time. AI takes care of the repetitive 80% so you can focus on the 20% that drives real impact — strategy, creativity, and connection.

The shift isn’t minor. It’s transformational.

1. Personalization at Scale: AI can study thousands of data points in seconds. It learns what each customer cares about and helps you send the right message at the right time. No more generic emails or one-size-fits-all campaigns.

2. Radical Efficiency: AI takes over time-consuming tasks like writing first drafts, building reports, or testing ads. What once took hours now takes minutes. Many teams save more than 12 hours every month by automating their daily marketing work.

3. Smarter Decisions, Faster: AI doesn’t just tell you what happened. It shows why it happened and what’s likely to come next. You can spot trends early, discover hidden audiences, and use your budget more wisely.

4. Creativity Without Limits: AI doesn’t replace creativity — it sparks it. It helps you brainstorm, write, and design faster. Whether you’re creating ad copy or campaign visuals, AI gives you fresh ideas when you need them most.

Wrapping Up: Choose the Best AI Marketing Tools for Your Business

We’ve covered 23 of the best AI marketing tools to try in 2025. Each one has been tested for performance, accuracy, and impact — but the best tool for you depends on your goals.

Always start with a free trial before committing. Explore the features, check the pricing, and see how it fits into your current marketing stack. AI tools can deliver incredible results, but there’s no one-size-fits-all solution.

The AI landscape is booming, and new alternatives appear every month. Test, compare, and build a toolkit that matches your strategy. The right AI tools won’t just make your marketing easier — they’ll make it smarter.