D&B Hoovers Pricing 2026: Plans, Credits and Real Costs

D&B Hoovers pricing starts at $49 per month for 150 company credits and 150 contact credits, or $529 per year for 1,800 of each. That is the only price Dun & Bradstreet publishes. The three enterprise editions above it, Explore, Focus and Predict, all need a sales call.

The $49 figure is real. What you spend is usually higher. Credits sit in two separate pools, and the features sales teams rely on sit behind upgrades or paid add-ons.

Every number below comes from Dun & Bradstreet's own product pages and their administrator credit guide.

D&B Hoovers Pricing at a Glance

Only the top two rows carry a price you can budget against. The bottom three are where large teams end up.

Also read: ZoomInfo Pricing

D&B Hoovers Essentials Pricing: $49 Per Month

Essentials is the self-serve tier for small teams and solo sellers. It opens the full Dun & Bradstreet database, and it's the only plan you can price without talking to anyone.

1. What the $49 Plan Includes

The monthly subscription gives you 150 company credits and 150 contact credits. It also opens the full database: 330M+ company records, 520M+ contacts, 190M+ decision-makers, 70M+ emails and 60M+ direct dials. You get 130+ filters for list building, plus news alerts and trigger events on saved accounts.

The database depth is real. Dun & Bradstreet has collected commercial records since 1841, and their corporate family trees hold up better than almost anything else on the market. If you sell into large parent companies with messy subsidiary structures, that hierarchy data earns its keep.

What Essentials leaves out: CRM integration, intent data and Advanced Insights. At $49 you're buying a search-and-export tool, not a connected workflow.

2. The Annual Plan at $529 Per Year

Annual billing costs $529 and hands you 1,800 company credits and 1,800 contact credits for the year. That lands near $44 per month, a discount of roughly 10 percent.

Same ceiling, moved to a yearly number. That helps if your prospecting comes in bursts (quarter-end pushes, a new territory launch, an event follow-up sprint). The annual pool lets you spend 400 credits in March and 40 in April. The monthly plan won't.

Check one thing before you commit. The subscription auto-renews at the list price in effect at renewal. Any intro discount does not carry over, so that number can land higher than your first-year rate.

3. Where Essentials Runs Out

Here is the math that decides whether $49 works for you.

An SDR working a normal week pulls maybe 40 accounts and reveals three to five contacts at each. That's 40 company credits and 160 contact credits in week one. The monthly plan is gone before Friday. The annual pool lasts under three months.

What to do: Before you buy, count how many contact reveals your team burns in a normal month. If that number sits above 150, Dun & Bradstreet built the Essentials tier for research, not for building a B2B prospecting list at outbound volume.

D&B Hoovers Enterprise Pricing: Explore, Focus and Predict

Above Essentials sit three enterprise editions. None of them publish a price. Dun & Bradstreet allocates credits per seat and quotes each deal individually, so your cost comes down to negotiation, seat count and term length.

1. Explore Edition: Search and List Building

Explore adds per-seat credit management so admins can cap what each rep burns. You also get SmartSearch for natural language queries and SmartLists that refresh as new companies match your saved criteria.

CRM connectors stay locked at this tier. Your reps export CSVs and someone imports them by hand. That reintroduces every bad CRM data problem you bought a data platform to solve.

2. Focus Edition: CRM Connectors and Advanced Insights

Focus is where D&B Hoovers becomes a connected tool. Native connectors for Salesforce, Microsoft Dynamics 365 and HubSpot ship with this edition, so records flow without a CSV round trip.

Focus also opens Advanced Insights. Decision HQ points you at the entity inside a corporate family that holds purchasing authority. Spend Capacity ranks how much a company can spend relative to its peers. Growth Trajectory forecasts direction over the next 12 to 18 months.

Those three analytics are the strongest argument for paying up, and the reason plenty of teams find they cannot stay on Explore.

3. Predict Edition: Predictive Scoring and Financial Services

Predict adds predictive modelling on top of everything in Focus, the largest credit allocations, and a prospecting suite built for banking and financial services sellers.

Intent data is still not included. Not at Predict, not anywhere. Every intent option (Bombora Intent, D&B Custom Intent, Visitor Intelligence) sells as a separate line item at every tier. If buying signals matter to your motion, budget for them on top of the quote.

Also read: Cognism Pricing

How D&B Hoovers Credits Work

The dual credit pool is the part of D&B Hoovers pricing people misread. Company credits and contact credits are two separate balances, and a single usable prospect often draws from both.

Two details in Dun & Bradstreet's administrator guide change your effective cost.

First, company credits track against the D-U-N-S Number. Once anyone on your account exports Acme Inc, the whole team can re-export it free for the rest of the term. That's a fair policy (and more generous than how a lot of vendors handle re-exports).

Second, contacts without an email or direct dial export free from a company you already pulled. Names and titles are cheap. Phone numbers and verified inboxes are what you pay for.

So the contact pool sets your real cost per usable contact, not the company pool. I think teams size their D&B Hoovers plan against the wrong number more often than not.

The D&B Hoovers Costs That Don't Appear on the Price Page

The $49 buys database access and nothing else. A working sales team needs more than that.

• Intent data: All three options sell as paid add-ons at every tier. No published rate.
• Audience Builder: Separate purchase, no published rate.
• Advanced Insights: Gated to Focus and Predict. Essentials and Explore teams cannot buy their way in without an upgrade.
• CRM connectors: Focus and above only. Explore teams pay in manual workflow instead.
• Top-up credit packs: Teams that exhaust their allocation buy more at undisclosed pricing.
• Seat fees: Enterprise editions allocate credits per seat, so headcount growth raises the bill directly.
• Renewal pricing: Contracts renew at the list price then in effect, not the price you signed at.

Add three of those and the $49 plan is no longer a $49 plan. The first tier with CRM integration starts at a custom quote, which tells you who this product is built for.

Also read: Seamless AI Pricing

Is D&B Hoovers Worth the Price?

Depends entirely on which half of the database you're buying.

On G2, D&B Hoovers holds a 4.1 out of 5 rating across roughly 790 reviews. The feature scores show a clear split. Reviewers rate company data availability and technographic depth around 8 out of 10. They rate contact data accuracy near 6.4.

That gap is the whole buying decision. Firmographics, hierarchies and financials are excellent. Direct dials and verified emails lag, and those are the fields your reps live in.

I should qualify that. If you bought this for account research, territory planning or credit work, the criticism barely applies. The company side alone earns its price. But if you bought it to fill an outbound sequence, you're paying premium rates for the weaker half.

D&B Hoovers fits you if:

• You need D-U-N-S-anchored corporate family trees across global subsidiaries
• Your finance or risk team already runs Dun & Bradstreet
• You want Decision HQ, Spend Capacity or Growth Trajectory analytics
• Your monthly volume really does fit inside 150 contact reveals

Look at Dun and Bradstreet alternatives if:

• You want a published price you can budget against without a sales call
• Your reps need verified mobile numbers at outbound volume
• You want intent signals in the base plan rather than as a line item
• Managing two credit pools sounds like a job nobody on your team wants

How to Calculate Your Real Cost Per Usable Contact

Skip the sticker price. Run this instead.

Take your monthly contact reveal volume. Divide your total annual spend (subscription plus add-ons plus top-ups) by 12, then divide again by that reveal number. Now apply your bounce and disconnect rate to get cost per reachable contact.

A team revealing 400 contacts a month on a $529 annual plan blows past its allocation by month five. Add top-up packs and the effective rate climbs past the headline. Then strip out the 20 to 30 percent that B2B data decay kills every year, plus whatever share of dials hit a dead line.

The number you land on is usually two to three times the pricing page figure. That isn't unique to Dun & Bradstreet. I'd run the same exercise against any vendor before signing, and it's the only honest way to compare B2B contact database providers.

What to do: Ask any vendor for cost per verified, reachable contact rather than cost per credit. The ones with strong real-time data verification will answer. The ones batching stale records will change the subject.

Also read: Apollo.io Pricing

SMARTe: Transparent Pricing and One Credit Pool

I work at SMARTe, so weigh this section against that. Our pricing model exists because of the problems above.

SMARTe publishes every number. Free gives you 10 credits a month with no card required. Pro starts at $25 per month at $0.50 a credit with no per-seat cost, so your whole team shares one pool. Enterprise starts at $15,000 a year and drops to $0.30 a credit at volume. You can read all of that before a single sales call.

One credit pool, not two. Revealing a contact costs a credit. That's the entire model.

On coverage, SMARTe runs 289M+ verified B2B contacts and 66M+ company profiles across 200+ countries. The outbound numbers: 75%+ of US contacts carry verified B2B direct dials. Global direct dial coverage sits above 50% across EMEA, APAC and LATAM. Work email reach hits 86% for US decision-makers. Every record verifies in real time at the point of use, not on a quarterly batch refresh.

Bombora intent comes built in. Not an add-on, not a separate line, no upgrade tier. The same goes for firmographic data, 64K+ tracked technographic products and job change tracking.

For RevOps teams, CRM data enrichment runs at 90%+ match rates via API or bulk. SMARTe holds SOC 2 Type II certification, aligns with GDPR and complies with CCPA.

Where D&B Hoovers still wins: corporate hierarchy depth and financial records. If that's your core need, buy it. SMARTe doesn't try to replace a credit bureau.

Where SMARTe wins: cost per reachable contact, published pricing and mobile coverage for reps who dial.

Final Verdict on D&B Hoovers Pricing

Pricing pages tell you what a vendor charges. They tell you nothing about what you get for it.

So run the math before the demo call, not after it. Take your monthly reveal volume. Add the upgrades you know you'll need. Divide by the contacts your reps can reach on the first try. If D&B Hoovers still clears your bar, buy it without hesitation, because that hierarchy data is worth paying for.

If the number shocks you, that reaction is the useful part. Budgets rarely break on a sticker price. They break on credits spent twice, a connector that needed an upgrade, and a renewal quote nobody flagged in advance.

Every vendor should tell you what you'll pay before you sign. The ones that won't are asking you to trust a number they refuse to show you.

See how SMARTe finds verified mobile numbers in your target accounts.