11 Best Dun and Bradstreet Competitors and Alternatives in 2025

Dun and Bradstreet competitors are becoming a hot topic in 2025. Many businesses feel that D&B is expensive, complex, and not always accurate. Teams are now searching for faster, easier, and more affordable options.

Sales and marketing leaders want tools with real-time data, global reach, and smooth CRM integrations. They also want flexible pricing that matches their budget.

In this guide, I walk you through the best Dun and Bradstreet alternatives. Each option is broken down by key strengths, pricing, and how it stacks up against other competitors.

So, let’s jump right in. Here are my top 11 Dun and Bradstreet alternatives 👇

1. SMARTe

SMARTe stands out as one of the best Dun and Bradstreet competitors. D&B is known for financial and credit data, but it often falls short for modern sales and marketing. SMARTe fills this gap with a data-first approach that delivers accuracy, scale, and global coverage.

Instead of outdated records and generic company profiles, SMARTe gives GTM teams real-time, validated data. This helps them build pipeline faster. Sales reps get direct mobile numbers, verified email addresses, and detailed technographic insights. These are data points that Dun and Bradstreet cannot match at the same depth or accuracy.

SMARTe offers over 284M+ contacts, 64M+ company profiles, and 50K+ tracked technologies. Prospecting becomes faster and smarter. The platform is built for revenue teams, not just compliance or credit checks. This makes it one of the top alternatives to D&B for companies that want to scale outreach, boost conversions, and close deals faster.

Key Strengths

• 284M+ global B2B contacts with validated emails and mobile numbers
• 64M+ detailed company profiles for accurate account targeting
• 50K+ technographic tracked
• 70%+ mobile number availability for higher connect rates
• Real-time data enrichment to keep CRMs and sales tools accurate
• Advanced filters like persona, seniority, department, revenue, headcount, and technographics
• Browser extension and seamless CRM integrations for faster prospecting
• SOC 2 Type II certified, GDPR, and CCPA compliant for strong data security

How it Compares with Dun and Bradstreet

Dun and Bradstreet is strong in credit scoring, risk analysis, and compliance checks. But these insights do not directly fuel pipeline growth. This is where SMARTe takes the lead.

D&B often relies on outdated datasets. SMARTe provides fresh, validated data that is updated in real time. Its high mobile number coverage helps sales teams connect with prospects directly, which improves outreach results. Advanced technographic insights allow GTM teams to target accounts based on the tools and platforms they already use. This is something D&B does not provide at the same level.

In short, SMARTe goes beyond data. It delivers actionable intelligence that speeds up sales and marketing results. For teams that need accuracy, global scale, and smarter targeting, SMARTe is a stronger choice than Dun and Bradstreet.

2. Cognism

Cognism is a sales intelligence platform powered by AI. It provides GDPR and CCPA-compliant business contact data that is useful for teams in Europe and the US. The platform focuses on verified mobile numbers, real-time insights, and a global database that helps sales teams connect with the right prospects.

Key Strengths

• AI-powered database with 400 million business profiles
• Phone-verified mobile numbers with high accuracy (Diamond Data®)
• Full compliance with GDPR and CCPA rules
• Multi-channel outreach support: phone, email, LinkedIn
• Works with leading CRMs and sales engagement tools
• Real-time intent signals through Bombora integration
• Dedicated customer support for enterprise accounts

Pricing

Cognism uses custom pricing, and costs vary by team size and features:

• Small teams (1–3 users): $1,500 to $10,000 per year
• Mid-sized teams (4–10 users): $10,000 to $18,000 per year
• Enterprise plans (10+ users): $18,000 to $25,000+ per year
• Diamond tier with verified mobile numbers and intent data costs 30–70% more than standard plans
• Extra fees may apply for onboarding ($500–$1,500) and larger data needs
• Pricing includes a base platform fee plus user licenses ($49 to $99 per user each month)
• Contracts are usually annual but negotiable

How Cognism Compares to Dun and Bradstreet

Cognism is built for sales prospecting. It gives real-time verified contact data, intent signals, and compliance for privacy laws. This makes it easier for sales and marketing teams to find and connect with decision-makers.

Dun and Bradstreet focus on credit risk, compliance and supply chain insights. It suits large enterprises but can be costly and complex. Small and mid-sized teams often prefer Cognism, or they look for a Cognism alternative for simpler tools and pricing.

3. UpLead

UpLead is a lead generation and data enrichment tool known for its strong focus on accuracy. The platform promises 95% verified data and includes real-time email checks. With over 160 million B2B contacts and 16 million company profiles, it is a practical alternative to Dun and Bradstreet for teams that want simple, reliable prospecting data without heavy contracts.

Key Strengths

• 95% data accuracy backed by real-time email verification
• Database of 160+ million contacts and 16+ million company profiles
• 50+ filters covering firmographics, technographics, and demographics
• Integrations with major CRMs and enrichment APIs
• Chrome extension for quick prospecting
• Buyer intent insights from Bombora (on higher plans)
• Features like org charts and competitor intelligence

Pricing

UpLead offers both monthly and annual plans with flexible credits:

• Free trial: 5 leads for 7 days ‍
• Essentials: $99/month or $74/month annually, 170 credits, core features ‍
• Plus: $199/month or $149/month annually, 400 credits, technographics, list tools ‍
• Professional: $399/month or $299/month annually, team accounts for up to 5 users, API, buyer intent, advanced filters
• Extra credits cost $0.40 to $0.60 each depending on volume
• Annual billing gives about 25% savings

How UpLead Compares to Dun and Bradstreet

UpLead and Dun and Bradstreet serve different needs. UpLead gives sales teams verified emails, phone numbers, and technographic data. D&B focuses on credit risk, compliance, and financial reports.

UpLead is simple and cost-friendly for prospecting. D&B is complex and better for large enterprises.

For sales outreach, UpLead works well. But teams looking for more options may explore UpLead alternatives.

4. ZoomInfo

ZoomInfo is a well-known data intelligence platform. It is used by sales, marketing, and recruiting teams around the world. The platform gives access to millions of companies and contact profiles. It also adds buyer intent data, website visitor tracking, and digital ads in one system. This makes it a strong alternative to Dun and Bradstreet for teams focused on growth and demand generation.

Key Strengths

• Database with over 320 million business contacts
• Detailed company and employee profiles with firmographics and technographics
• Buyer intent signals and visitor tracking to help rank prospects
• One platform for sales, marketing, and recruiting use cases
• AI tools like ZoomInfo Copilot for sales insights and outreach support
• Integrations with popular CRMs and marketing automation systems
• Data updated often with AI and machine learning

Pricing

ZoomInfo pricing is not public. It depends on the team size, modules, and data access:

• Plans are offered for sales, marketing, and recruiting
• Mid-sized teams usually pay $15,000 to $40,000 per year
• Advanced features and more seats increase the cost
• Annual contracts are common, though some monthly options exist
• Extra fees may apply for credits and premium add-ons

How ZoomInfo Compares to Dun and Bradstreet

ZoomInfo is built for pipeline growth. It offers accurate contacts, buyer intent, engagement tools, and strong ZoomInfo enrichment features. Its AI-driven design makes prospecting and outreach fast and simple.

Dun and Bradstreet leans on financial data, risk checks, and supply chain insights. It supports compliance but does not go deep on sales engagement.

For sales teams focused on growth, ZoomInfo is practical. Still, some businesses look for a ZoomInfo alternative when cost, data depth, or flexibility becomes a concern.

5. Apollo.io

Apollo.io is a sales intelligence and engagement tool powered by AI. It helps teams with outbound prospecting, automation, and personalized outreach.  

The platform combines a large b2b contact database with tools for research, engagement, and workflow automation. Many SMBs and mid-sized teams choose Apollo.io because it brings prospecting, enrichment, and engagement into one platform.

Key Strengths

• Access to 265M+ contacts and 35M+ companies with detailed firmographics
• AI tools like AI Research, AI Filters, AI Scoring, and AI Writing Assistant
• Multi-channel outreach through emails, calls, and LinkedIn sequences
• Built-in dialer with click-to-call, recording, transcription, and parallel dialing
• Real-time data enrichment with ongoing validation, though bounce rates can reach 30 percent
• CRM integrations with Salesforce, HubSpot, Gmail, and Microsoft Exchange
• Two-way sync of contacts, activities, and deals
• Analytics to track open rates, replies, tasks, and pipeline growth
• Customizable workflows that cut manual effort and speed up outreach

Pricing

• Free Plan: Limited credits for small-scale use
• Basic Plan: $119 per user per month (billed annually), includes filters, sequences, and prospecting tools
• Professional Plan: Adds intent data, advanced reporting, and priority support (on request)
• Enterprise Plan: Custom pricing with onboarding and API access
• Pricing is credit-based for emails, phone numbers, and enrichment
• Monthly billing is available but costs more than annual

Apollo.io vs Dun and Bradstreet

Apollo.io is designed for prospecting and engagement. It offers contact data, AI personalization, automated sequences, and Apollo data enrichment to keep records accurate. Its waterfall enrichment helps sales teams refresh leads in real time.

Dun and Bradstreet, by contrast, is better known for credit and compliance data. It focuses more on risk analysis than on prospecting.

For pipeline growth, Apollo.io is the practical choice. For companies needing financial risk insights, D&B works better. Many teams also explore Apollo alternatives for broader coverage or flexible pricing.

6. Hunter.io

Hunter.io is an email outreach and lead generation tool. It helps you find and verify professional email addresses. Many sales and marketing teams choose it because of its simple pricing and easy interface. It is a strong alternative to Dun and Bradstreet for email prospecting.

Key Strengths

• Large email database for domain searches and lookups
• Email verification to reduce bounce rates
• Clear credit-based system for searches and checks
• Campaigns feature to send cold emails from the platform
• Works with major CRM and marketing tools
• Unlimited team members on paid plans
• Browser extension and Google Sheets add-on

Pricing

• Free Plan: 50 searches and verifications per month
• Starter: $49/month or $34/month (annual). 600 credits. Up to 3 email accounts. 2,500 recipients per campaign
• Growth: $149/month or $104/month (annual). 2,000 credits. Up to 10 accounts. 5,000 recipients per campaign
• Scale: $299/month or $209/month (annual). 10,000 credits. Priority support. 20 accounts. 15,000 recipients per campaign
• Business/Enterprise: Custom plan with 25,000+ credits, account manager, and tailored support

Extra credits can be added on any plan. All plans support unlimited team members and integrations.

How Hunter.io Compares to Dun and Bradstreet

Hunter.io is focused on email prospecting. It gives small and mid-sized teams an affordable way to find and verify emails. Dun and Bradstreet, or D&B, goes broader with company credit reports, risk insights, and marketing data. That makes it a better fit for large enterprises. Hunter.io is not built for financial analysis but is a top pick for simple, effective outreach.

7. Datanyze

Datanyze is a sales intelligence tool that helps teams find and target technology-driven prospects. It acts as a strong option for those looking at D&B competitors. Unlike Dun and Bradstreet, which covers credit and business risk, Datanyze focuses on technographic data and b2b prospecting.

Key Strengths

• Shows what technology stacks companies use
• Provides detailed company and contact data for prospecting
• Tracks technology add or drop trends among prospects
• Helps target customers based on technology usage
• Connects with popular CRMs and sales workflows
• Easy-to-use interface built for sales teams

Pricing

• Pricing is custom and not listed publicly
• Usually no setup fees
• Subscription plans with user-based tiers
• Costs vary by volume and features, often seen as competitive
• Free trial or demo may be available

How Datanyze Compares to Dun & Bradstreet

Datanyze focuses on technographic data and sales prospecting. This makes it ideal for teams chasing tech-focused buyers. Dun and Bradstreet provides broader coverage, including credit scores, supply chain data, and risk insights. Enterprises that need full business analytics often choose D&B.

In short, Datanyze is best for sales teams targeting technology prospects. Dun and Bradstreet is better for companies that need deep financial and business risk data.

8. Clearbit

Clearbit is a leading sales intelligence and data enrichment platform. It helps sales and marketing teams qualify leads quickly and uncover deeper customer insights. With flexible APIs, it integrates smoothly with CRMs to deliver real-time enrichment. Many companies that search for D&B Hoovers competitors choose Clearbit because it improves data quality and enables more targeted outreach.

Key Strengths

• Database with 200M+ contacts and 40M+ companies
• Real-time enrichment with firmographic, technographic, and demographic data
• Strong API support that integrates with CRMs and marketing tools
• Insights on company size, industry, tech stack, and funding rounds
• Clean, easy-to-use dashboard with detailed analytics
• GDPR-compliant data collection and storage
• Scalable plans for startups and enterprises alike

Pricing

Clearbit does not post fixed prices. Costs depend on usage and features.

• Starter plans often range from $99 to $499 per month
• Enterprise plans are custom, based on API calls, users, and data volume
• Pricing can include both subscription fees and usage charges
• Free trials or demos are sometimes offered

How Clearbit Compares to Dun & Bradstreet

Clearbit offers real-time data and Clearbit enrichment to keep CRMs clean and accurate. It also supports marketing intelligence, helping teams find insights and reach the right prospects faster. Its API-first design makes it flexible and easy to adopt for sales and marketing teams.

Dun and Bradstreet, in contrast, is centered on credit risk and compliance, making it more suited for enterprise risk management.

For prospecting and outreach, Clearbit is the stronger option. Some teams also explore Clearbit alternatives when they need broader data coverage or different pricing models.

9. LeadIQ

LeadIQ is a B2B sales intelligence tool built for outbound prospecting. It helps sales teams find, verify, and connect with leads quickly. Real-time data checks keep records accurate. AI-powered emails make outreach personal and effective. The platform saves hours of manual work. For teams looking at D&B alternatives, LeadIQ offers a simpler, affordable choice focused on sales engagement.

Key Strengths

• One-click prospect capture from LinkedIn and other sites with a browser extension
• Real-time contact data verification to cut bounce rates
• AI email personalization tool (Scribe) for better outreach messages
• Integrations with Salesforce, HubSpot, Outreach, Salesloft, Gong, and LinkedIn Sales Navigator
• AI account prospecting to find best-fit accounts and decision makers ‍
• CRM enrichment with updates on contact details and job changes
• Team sharing and lead tracking features
• Workflow automation and trigger tracking to help focus on the right leads

Pricing

• Free Plan: Limited features and credits, good for testing or small teams ‍
• Starter Plan: From $75 per user per month (billed yearly), includes core prospecting and enrichment tools ‍
• Professional Plan: Advanced AI features and more integrations, pricing on request ‍
• Enterprise Plan: Custom pricing and tailored solutions for large organizations
• Monthly billing may be available at a higher cost

How LeadIQ Compares to Dun & Bradstreet

LeadIQ is built to improve sales productivity. It offers simple prospecting and outreach tools at a fair price. This makes it great for small and mid-size teams.

Dun & Bradstreet provides business intelligence data for enterprises. The platform serves strategic business decisions rather than direct sales activities. Teams looking for LeadIQ alternatives often compare it with D&B to find the right balance between affordability and advanced data coverage.

10. Lusha

Lusha is an AI-powered sales intelligence tool built for fast, accurate AI prospecting. It gives sales teams verified B2B contact data that is fresh, compliant, and easy to use. With seamless CRM and LinkedIn integrations, Lusha makes outreach simple and effective. It is often listed among top dun & bradstreet competitors for sales and revenue teams.

Key Strengths

• 345 million+ verified B2B contacts with 95 percent email accuracy and 90 percent phone number accuracy
• AI Sales Streaming feature that delivers daily lead lists based on CRM data and buying signals
• Automated workflows to sync data, refresh ICPs, and trigger outreach
• Call intelligence with summaries, objection tracking, and CRM updates
• Compliance with GDPR, CCPA, ISO 27701, ISO 27001, and SOC 2
• 40+ integrations with Salesforce, HubSpot, Outreach, and Salesloft
• AI-driven predictive targeting to spot high-conversion prospects
• Browser extension to capture data from LinkedIn and company websites

Pricing

• Credit-based plans with monthly or yearly billing
• Entry plans start at $29/month with a set number of credits
• Advanced plans offer more data, features, and automation with custom pricing
• Email reveals cost 1 credit; phone numbers often require 10 credits
• Flexible plans with no long-term lock-ins

How Lusha Compares to Dun & Bradstreet

Lusha helps sales teams with real-time data and AI-powered outreach. It gives reps the accuracy and speed to grow pipeline faster. Dun & Bradstreet, on the other hand, focuses on enterprise insights like credit, risk, and supply chain analytics. For companies looking for a Lusha alternative, it is often compared with D&B to decide between sales engagement tools and broad business intelligence.

11. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales intelligence tool built for prospecting on LinkedIn’s network. It helps sales teams find leads, connect with decision-makers, and build stronger relationships. With smart filters, AI insights, and CRM sync, it makes outreach faster and more targeted. This is why it is often ranked among top dun & bradstreet competitors for sales-focused teams.

Key Strengths

• 50+ filters to narrow down prospects by title, company size, location, and industry AI lead recommendations to suggest best-fit prospects
• Real-time alerts on job changes and company updates
• TeamLink to spot warm introductions inside your network
• InMail to message prospects outside your direct network
• CRM integrations with Salesforce, HubSpot, and Dynamics
• Account IQ with company info and buyer intent signals
• Relationship Maps to see who makes decisions in each account
• Smart Links to share content and track engagement

Pricing

• Professional: Around $99.99 per user per month (yearly billing) Team: Around $134 per user per month with TeamLink and CRM sync
• Enterprise: Custom pricing with advanced reporting and support
• Free Trial available for new users

How LinkedIn Sales Navigator Compares to Dun & Bradstreet

LinkedIn Sales Navigator and D&B Hoovers are both sales intelligence tools. But they solve different problems.

Sales Navigator helps with social selling and digital engagement. It gives live LinkedIn data, advanced search, and strong CRM integrations. It works best for finding leads and building relationships online.

D&B Hoovers is a strong LinkedIn Sales Navigator alternative. It gives access to millions of companies and verified contacts. It also offers predictive analytics, advanced filters, and market insights. This makes it better for targeting accounts, planning strategies, and managing risk.

Both tools connect with CRMs and offer support. Sales Navigator is best for networking. D&B Hoovers is best for deep data and strategy.

What is Dun and Bradstreet?

Dun and Bradstreet (D&B) is a global company that provides business data and analytics. It collects and shares detailed information about companies across the world. This includes their history, finances, operations, credit scores, and risk profiles.

Banks, governments, and businesses use D&B to make smarter decisions. Its data helps with credit checks, contracts, marketing, and risk management.

One of its most known services is the D-U-N-S Number. This is a unique nine-digit code given to each business location. It helps track and verify companies with ease.

D&B also offers analytics software and business solutions. These tools support sales growth, reduce risk, and help control costs.

The company was formed in the 1930s through the merger of R.G. Dun & Co. and Bradstreet Co. Today, D&B serves more than 550 million businesses across 256 countries and territories.

Dun and Bradstreet Number Lookup

A Dun & Bradstreet (D&B) Number, also called a DUNS Number, is a unique nine-digit ID for businesses. It is used worldwide to verify a company’s identity and check its credibility. This number also helps assess financial and operational information.

How to Look Up a DUNS Number:

1. Go to the official Dun & Bradstreet website.
2. Find the DUNS Number lookup section.
3. Enter the company’s details like legal name, address, or registration number.
4. Check the results to see the company’s DUNS Number and other information.

This lookup helps businesses and government agencies confirm a company’s identity, check creditworthiness, and maintain transparency. If a business does not have a DUNS Number, it can apply for one.

To update DUNS Number details like name, address, or contact info, use the D&B portal. You may need to provide documents for verification. Processing times usually range from a few days up to 30 days.

Why You Might Consider a D&B Alternative

D&B is one of the oldest and most trusted sources of business data. It provides credit reports, risk scores, and company insights. But D&B is not always the best choice for every business.

Here are a few reasons why companies search for D&B alternatives:

• High pricing makes it costly for startups and mid-sized teams. ‍
• Complex platform can feel difficult to set up and use. ‍
• Focus on credit data may not meet sales and marketing needs. ‍
• Modern competitors offer real-time updates, stronger CRM integrations, and better pricing.

If your business needs more flexible tools for prospecting, enrichment, or growth, exploring a D&B competitor could be the smarter move.

How to Choose the Right D&B Hoovers Alternative

Not all data platforms offer the same value. If you are searching for a D&B Hoovers alternative, focus on features that match your business goals.

Here are the key factors to consider:

• Data accuracy – Reliable and verified contact and company data. ‍
• Coverage – Global reach with details on both small and large companies. ‍
• Credit and risk insights – Strong financial data if risk analysis is a priority. ‍
• Sales intelligence – Tools for prospecting, lead enrichment, and targeting. ‍
• Integrations – Easy connection with CRMs and marketing platforms. ‍
• Pricing flexibility – Plans that fit your budget and team size. ‍
• Ease of use – Simple dashboards and workflows that save time.

The best D&B Hoovers alternative will not only replace D&B’s data but also provide extra value through modern features and affordable pricing.

Conclusion

We have explored 11 Dun and Bradstreet competitors in detail. Each competitor was reviewed with its key features, pricing, and how it compares with D&B. I also shared my insights on where each tool fits best so you can choose the right one for your business needs.

Along the way, we also looked at what Dun and Bradstreet is, why companies search for a D&B alternative, and what to consider when comparing platforms.

With this knowledge, you are now ready to decide whether to stay with D&B or move to a competitor that better matches your goals.