SMARTe B2B Data Enrichment: What It Does, How It Works, and What It Costs

Your CRM has tens of thousands of records. Some haven't been touched in two years. People changed jobs, moved companies, got new phone numbers. Your team is still dialing and emailing against that data.

Roughly 30% of B2B contact data goes stale every year. On a 40,000-record CRM, that's 12,000 contacts that will bounce, ring dead, or reach someone who left months ago. That is not a minor hygiene issue. That is a direct hit to your pipeline before a single rep makes a dial.

SMARTe B2B data enrichment fixes it at the source.

What Is SMARTe?

SMARTe is a B2B sales intelligence platform trusted by 320+ global enterprises, including Dell, Accenture, Salesforce, Uber, Informatica, and Finastra. The database covers 289M+ verified B2B contacts and 66M+ company profiles across 200+ countries. SMARTe holds a 4.6/5 rating on G2 and earned a High Performer badge in Sales Intelligence for Spring 2025. The platform is featured in the Gartner Market Guide for GTM Data Applications 2024 and recognized in three consecutive Forrester reports on Marketing and Sales Data Providers for B2B, including the Q1 2026 Forrester Wave.

SMARTe is not a CRM and not a sequencing tool. It's the data layer that makes outreach, lead scoring, routing, and CRM maintenance work better. Sales teams use it to find verified contacts. RevOps uses it to keep records current at scale. Marketing uses it to segment and target with precision.

What separates SMARTe from most data vendors is real-time verification. Every record gets validated at the point of use, not batch-processed on a vendor's schedule and delivered stale. A database of a million records cleaned six months ago is not the same thing as a database checked today. That distinction shows up in bounce rates, dead numbers, and connect rates, and it compounds daily across a whole team.

SMARTe is SOC 2 Type II certified, GDPR aligned, and CCPA compliant. Third-party audited controls, not just a compliance checkbox.

What SMARTe Enrichment Adds to Your CRM Records

A contact comes into your CRM with a name, a company, and maybe a job title. After SMARTe processes it, that same record carries a confirmed email, a direct mobile number, a verified LinkedIn URL, the company's full tech stack, firmographic details, and whether the account is currently showing purchase intent. Each layer adds specific, verified data your team can act on immediately.

Contact-Level Data

SMARTe enriches verified email addresses, direct phone numbers, job title, seniority level, department, and LinkedIn URL across its 55+ B2B data attributes. SMARTe covers 86% of US decision-makers with verified emails. For direct dials, SMARTe delivers 75%+ confirmed mobile numbers for US contacts. (That mobile figure is the one most teams don't expect. Email coverage is the baseline most providers hit. Mobile coverage at 75%+ for the US is a different category entirely.)

Company and Firmographic Data

SMARTe enriches company HQ location, industry vertical, employee count, annual revenue range, and funding status, drawn from 66M+ company profiles. A complete firmographic record lets RevOps build filters that target the ideal customer profile with precision rather than sending outreach to every account on an imported list.

Technographic Intelligence

SMARTe maps tech stacks across 64K+ products. For any sales team selling into a specific tech ecosystem, this changes prospecting entirely. You can see what a company currently runs, what it recently adopted, and what it might be looking to replace. A rep selling a Salesforce integration knows immediately which accounts are in-scope, at scale, before writing a single line of outreach.

Buying Signals and Intent

Bombora intent signals are built directly into SMARTe, with no separate data contract needed. I believe this is one of the more underrated parts of the SMARTe enrichment package, because most vendors charge for intent data as a separate add-on. Beyond content consumption signals, SMARTe also tracks funding events, leadership changes, and headcount growth patterns. Layering these buying signals into enriched records means your team can prioritize accounts showing active purchase behavior rather than working the full list cold. Our piece on signal stacking covers how to combine multiple signal types across a single target account.

How SMARTe Enrichment Works

SMARTe's match process runs in real time. When a record comes in via API, bulk CSV, or browser extension, SMARTe validates it against the live database at that moment. That is why the match rate sits at 90%+ for CRM enrichment at scale. Batch systems validate once and then the data ages. SMARTe validates at the moment of use, every time.

Three modes of enrichment:

API enrichment. Your CRM pushes records to SMARTe's API and gets enriched data back automatically. No manual steps, no CSV exports, no re-imports. The enrichment runs in the background while your team sells. This is the RevOps path.

Bulk CSV enrichment. Upload a contact or company list. SMARTe processes the batch and returns a complete file. Best for one-time CRM cleanups or when onboarding a large account list from an event or partner.

Browser extension. A rep is on a LinkedIn profile or a company website. One click pulls the verified email and direct mobile from SMARTe's database without leaving the tab. No separate tool. No copy-pasting into a spreadsheet.

Job change tracking runs as an ongoing layer across all three modes. When someone in your CRM changes companies, SMARTe flags the record automatically. Your database accuracy stops depending on anyone actively maintaining it.

Which Teams Use SMARTe Enrichment, and How

SDRs and BDRs use the SMARTe browser extension to pull direct dials while building sequences. Instead of hitting a main company number and working through a gatekeeper, they reach the right person directly. SMARTe also auto-maps buying groups per target account, so instead of working a single contact at an enterprise prospect, the rep sees every relevant stakeholder at that account from the start. (On larger deals, a single contact almost never has full decision-making authority. Buying group mapping is what changes that.)

RevOps teams use SMARTe's API and bulk enrichment to maintain CRM accuracy at scale. The typical scenario is a database with tens of thousands of records that haven't been verified since they were imported. Revenue operations runs a bulk enrichment job through SMARTe, gets a 90%+ match rate back, and updates the CRM in one pass. The reported outcome is a 60%+ reduction in manual RevOps work, because the database stops requiring constant intervention to stay usable.

Marketing Ops uses SMARTe enrichment to make inbound leads usable the moment they arrive. A form submission with a name and a company becomes a fully qualified record with firmographic data, technographic signals, and an intent layer before it hits a nurture sequence or lands on a BDR's queue. Better data at entry means sharper scoring, more precise ABM segmentation, and more accurate attribution back to campaigns that generated the lead.

Ad retargeting gets sharper with SMARTe's enriched data too. SMARTe's 55+ B2B attributes feed directly into paid audiences on Facebook, Instagram, YouTube, and Google. Instead of retargeting a broad list, Marketing Ops can segment by industry, seniority, company size, or tech stack before uploading to the ad platform. That cuts wasted spend and pushes budget toward accounts that actually fit the ICP.

Where SMARTe Fits in Your Stack

SMARTe has native apps for Salesforce and Outreach. Enriched data flows directly into your CRM and sequence tool without manual steps or data exports. No CSV uploads, no re-imports, no sync delays.

Two additional connections are worth knowing:

SMARTe and Clay. The SMARTe and Clay integration lets RevOps teams use SMARTe as a data source inside Clay workflows. SMARTe's verified mobile coverage and international depth feeds directly into Clay's waterfall enrichment logic and AI personalization engine. For teams already running Clay, this adds a high-coverage data source without changing the existing setup.

MCP (Model Context Protocol). SMARTe's MCP integration gives AI tools like Claude and ChatGPT real-time access to SMARTe's verified B2B data directly inside prospecting workflows. If your team uses AI assistants for contact discovery, account research, or list building, the MCP connection means those tools pull from SMARTe's live database rather than requiring a separate lookup. I think this is one of the more underused parts of the SMARTe stack. Most teams haven't built AI-assisted prospecting workflows yet, but the ones that have need their data source to keep pace with the queries.

The SMARTe browser extension handles LinkedIn and website enrichment. It pulls verified contact data from any LinkedIn profile or company website, directly in the browser, without switching tools.

SMARTe Enrichment Pricing

SMARTe's free plan works well for teams that want to test enrichment against real records before committing. The Pro plan is built for growing outbound teams that want pay-as-you-go access without per-seat overhead. The entire team shares credits at $0.50 per credit, with no long-term contract and no hidden fees. Enterprise is built for organizations enriching at high volume, where the 2-year subscription rate of $0.30 per credit and volume pricing bring the cost per enriched contact down significantly.

What Separates SMARTe Enrichment from the Field

A few things make a real difference, and I think each is worth being specific about.

• Mobile coverage, not just email. Most enrichment providers deliver email addresses. SMARTe delivers confirmed direct dials for 75%+ of US contacts. For outbound prospecting teams where connect rates depend on reaching a real phone, this is the number that moves the needle. Email enrichment alone doesn't solve the connect rate problem. ‍
• Real time, not batch. SMARTe validates each record at the moment you use it. Batch enrichment providers run updates on a schedule and deliver data that was accurate at the last cycle. That data might be weeks old by the time it reaches your CRM. Real-time means the data you act on today was checked today. ‍
• Global depth, not just North America. SMARTe covers 50%+ global direct dial coverage with specific depth in LATAM and APAC, markets where most data vendors are thin. For teams with international account lists, this closes a gap that shows up as blank fields and dead numbers everywhere else. ‍
• No per-seat pricing on Pro. A 10-person SDR team on SMARTe Pro pays the same per-credit rate as a solo rep. Credits are shared across the team. The effective cost per enriched contact stays flat as headcount grows. ‍
• Compliance built in. SOC 2 Type II certification means the data controls are third-party audited, not self-reported. GDPR alignment and CCPA compliance mean the data practices hold up in regulated markets without a separate compliance review. ‍
• Analyst recognition. SMARTe is featured in the Gartner Market Guide for GTM Data Applications 2024 and recognized in three consecutive Forrester reports on Marketing and Sales Data Providers for B2B. On G2, SMARTe holds a 4.6/5 rating and a High Performer badge in Sales Intelligence, Spring 2025.

Bad data is not a minor operational problem. It's the reason good sequences fail, pipeline projections miss, and RevOps teams spend weeks maintaining a CRM that should maintain itself.

SMARTe enrichment is built to fix that at the record level: real-time verification, 289M+ contacts, 90%+ match rates, and direct dial coverage that most enrichment tools don't come close to.

Try SMARTe free. No credit card required. If you want to see how SMARTe stacks up alongside other tools in a side-by-side breakdown, we've reviewed 13 B2B data enrichment tools in detail.