9 Best 6sense Competitors and Alternatives for 2025

Are you looking for a better way to find and connect with potential customers? 6sense is a popular tool, but it's not the only option out there. In this guide, we'll explore some great alternatives that might work even better for your sales team.

Let's dive in and find the perfect fit for your sales needs!

What is 6sense?

6sense Revenue AI is an Account-Based Marketing (ABM) platform that helps businesses target and engage potential customers better. It uses AI to analyze data and provide insights into buyer behavior.  

With 6sense Revenue AI, companies can spot which accounts are interested in their products through intent data. The platform also offers data enrichment, adding more details to customer profiles.  

6sense helps marketing teams create personalized campaigns and lets sales teams focus on promising leads. It predicts where customers are in their buying journey, allowing for timely outreach. By combining ABM strategies, intent data, and predictive analytics, 6sense aims to make sales easier, improve marketing, and help businesses grow their revenue.

Now, let's look at some other tools that offer similar or even better features.

Top 6sense Competitors and Alternatives for 2025

1. SMARTe

SMARTe is a strong 6sense alternative built for modern sales teams. It gives you access to 250 million+ verified contacts and 64 million company profiles across the globe.

You can filter leads by industry, company size, job title, technology stack, and more. This makes it easy to find the right decision-makers fast.

SMARTe stands out with 70%+ mobile number coverage—a game-changer for cold calling and direct outreach. Its data is verified through AI and human checks, so bounce rates stay low and accuracy stays high.

It plugs straight into CRMs like Salesforce and HubSpot. No extra tools. No manual uploads. Your team gets enriched, updated data right inside their workflow.

SMARTe also offers a Chrome extension for LinkedIn and web-based prospecting. You can grab contact details in real time as you browse.

If you're searching for a reliable, cost-effective 6sense competitor with global reach and accurate data, SMARTe is worth a close look.

Key features:

• Global contact database: SMARTe gives you access to over 250 million contacts worldwide. You can use search filters to find the right people to contact.
• ‍Company targeting: SMARTe helps you find companies that match your ideal customer profile. You can filter companies by size, location, and other important factors. ‍
• Tech stack insights: SMARTe is well-known technographic data provider. This can help you tailor your sales pitch. ‍
• Integration with other tools: SMARTe works well with other sales and marketing tools you might be using. ‍
• Cost-effective: SMARTe offers similar features to other tools but at a lower price. It's about 50% cheaper than many alternatives.

2. Demandbase

Demandbase is a top 6sense competitor built for account-based marketing. It helps you focus on high-value accounts instead of chasing random leads.

The platform uses AI to identify companies most likely to buy. It then gives you tools to run targeted ads, personalize content, and track engagement across channels.

With Demandbase, sales and marketing teams stay aligned. You get insights into buyer intent, website behavior, and account activity—all in one place.

It also connects with your CRM and marketing stack, making it easier to act on data in real time.

If you're running an ABM strategy and need a data-rich, AI-driven platform, Demandbase is a strong alternative to 6sense.

Key features:

• ABM platform: Demandbase helps you create targeted marketing campaigns for specific companies. ‍
• Intent data: It shows you when companies are interested in your type of product. ‍
• Advertising tools: Demandbase can help you show ads to your target companies. ‍
• AI insights: It uses AI to help you understand and predict customer behavior. ‍
• Customer data platform: Demandbase helps you organize and use all your customer data.

3. Terminus

Terminus is a 6sense competitor focused on full-funnel ABM. It helps B2B teams reach the right accounts across multiple channels.

You can run campaigns through email, display ads, chat, and social media—all from one platform. This makes outreach more consistent and more effective.

Terminus gives you real-time insights into account engagement. You’ll know which companies are interested, what they’re doing, and when to follow up.

It also connects with CRMs and marketing tools, so your team can move fast with the right data.

If you're looking for a multichannel ABM platform with strong intent signals, Terminus is a smart 6sense alternative.

Key features:

• Multi-channel campaigns: Terminus helps you reach potential customers in different ways. You can use email, show ads on websites, and even use social media to talk to them. ‍
• Account targeting: The tool helps you find the right companies to focus on. It looks at which companies are most likely to buy from you. ‍
• Campaign reports: Terminus shows you how well your marketing is working. You can see which companies are interested and which messages are working best. ‍
• Account scoring: This feature helps you understand which companies are most important to focus on. It gives each company a score based on how likely they are to buy. ‍
• Intent data: Terminus can tell you when a company is showing interest in products like yours. This helps you know when to reach out to them. ‍
• Easy to use: The tool is designed to be simple, so marketing teams can learn to use it quickly.

4. Bombora

Bombora is a leading intent data provider and a strong 6sense alternative. It tracks what companies are researching online, so you know who’s in-market.

The platform collects data from thousands of websites. It shows you which accounts are showing interest in your products or services—before they reach out.

Sales and marketing teams use Bombora to prioritize leads, personalize outreach, and time follow-ups better.

It integrates with major CRMs and ABM platforms, making activation easy and fast.

If you want to understand buyer intent early and act on it, Bombora is a valuable tool among 6sense competitors.

Key features:

• Intent data: This shows you when companies are showing more interest than usual in topics related to your product. ‍
• Integration with other tools: Bombora works well with many other sales and marketing tools. ‍
• Custom audiences: You can create specific groups of companies to target based on their interests. ‍
• Privacy compliance: Bombora follows data privacy laws like GDPR and CCPA.

5. ZoomInfo

ZoomInfo is one of the most well-known 6sense competitors in the sales intelligence space. It offers a massive B2B contact and company database with deep insights.

You can find direct dials, verified emails, org charts, and buyer intent signals—all in one place. This helps your team reach the right people faster.

ZoomInfo also includes tools for lead scoring, territory planning, and email automation. It’s built to support both sales prospecting and ABM strategies.

The platform integrates with major CRMs and marketing tools, so you can work with real-time data where it matters most.

If you need a full-featured platform that combines data, intent, and automation, ZoomInfo is a solid 6sense alternative.

Key features:

• Large database: ZoomInfo has information on millions of companies and people. ‍
• Intent data: It tells you when companies are researching topics related to your product. ‍
• Tech insights: ZoomInfo shows you what technology a company is using. ‍
• Website visitor tracking: It can tell you which companies are visiting your website. ‍
• Sales automation: ZoomInfo has tools to help automate some of your sales tasks.

Check out: ZoomInfo Alternatives & Competitors

6. Clearbit

Clearbit is a lightweight 6sense alternative focused on data enrichment. It helps you fill in the gaps in your CRM and marketing tools.

With just an email or domain, Clearbit can pull company size, industry, job title, tech stack, and more. This gives your team a fuller picture of each lead.

It also helps you discover new accounts that match your ideal customer profile. You can build custom audiences and launch targeted campaigns faster.

Clearbit integrates with Salesforce, HubSpot, and popular marketing platforms, so your data stays fresh and usable.

If you want to improve lead quality and personalize outreach with better data, Clearbit is a simple but powerful 6sense competitor.

Key features:

• Data enrichment: Clearbit adds more information to your existing customer data. ‍
• Visitor identification: It can tell you which companies are visiting your website. ‍
• Prospecting tools: Clearbit helps you find new potential customers. ‍
• Lead scoring: It helps you figure out which leads are most likely to become customers. ‍
• Advertising audiences: Clearbit can help you create targeted groups for your ads.

7. Cognism

Cognism is a top 6sense competitor for B2B sales teams that need compliant, accurate contact data. It’s built to help you find and connect with the right buyers faster.

The platform offers verified emails, mobile numbers, and firmographic filters, making prospecting quick and precise. Its data is GDPR and CCPA compliant—ideal for teams selling in Europe and the US.

Cognism’s Chrome extension lets reps source leads directly from LinkedIn and company sites. You can build lists in real time, without leaving your browser.

It also integrates with CRMs and sales tools, keeping your outreach smooth and synced.

For teams focused on global outreach and compliant data, Cognism is a smart, reliable 6sense alternative.

Key features:

• Verified phone numbers: Cognism checks phone numbers to make sure they're correct. ‍
• Diamond Data: This is a special set of contacts that Cognism has double-checked for accuracy. ‍
• Intent data: Cognism tells you when a company is showing interest in products like yours. ‍
• Global reach: It has information on companies in Europe, North America, and Asia-Pacific. ‍
• Easy to use: Cognism works well with other sales tools you might already use.

8. Apollo.io

Apollo.io is a simple yet powerful 6sense alternative. It combines contact data with outreach tools for fast prospecting.

You get millions of verified contacts—emails, phone numbers, job titles, and more. Filters help you find leads based on industry, role, and tech stack.

Apollo’s built-in dialer, email sequences, and LinkedIn automation save you time. You can contact leads without leaving the platform.

Real-time engagement tracking helps you fine-tune your approach.

If you need a fast, all-in-one tool for prospecting and outreach, Apollo.io is a solid choice.

Key features:

• Contact database: Apollo.io has a large list of people and companies you can contact. ‍
• Sales engagement tools: It includes features to help you email and call potential customers. ‍
• Chrome extension: You can use Apollo.io directly from your web browser. ‍
• Email sequencing: Apollo.io can help you send a series of emails automatically. ‍
• Meeting scheduler: It includes a tool to help you set up meetings with potential customers.

Check Out: Apollo.io Competitors and Alternatives

9. LinkedIn Sales Navigator

LinkedIn Sales Navigator is a powerful 6sense alternative for B2B lead generation. It taps into LinkedIn’s vast network to help you find the right prospects.

With advanced filters like industry, company size, and job title, you can pinpoint high-value leads. It also shows mutual connections, making outreach easier.

Real-time updates on prospect activity help you time your outreach perfectly. Plus, it integrates seamlessly with CRMs to keep your workflow smooth.

If you want to leverage LinkedIn for account-based marketing (ABM) and better targeting, Sales Navigator is a strong choice.

Key features:

• Advanced search: You can search for specific types of people or companies on LinkedIn. ‍
• Lead recommendations: LinkedIn suggests potential customers based on your preferences. ‍
• InMail: You can send messages to LinkedIn users even if you're not connected. ‍
• CRM integration: Sales Navigator can work with your customer relationship management tool. ‍
• Real-time updates: You get alerts about changes at your target companies.

Key Features to Look for in a 6sense Alternative

When evaluating these tools, consider these key features:

• Data Quality and Coverage: Look for providers with high data accuracy and good coverage in your target markets. ‍
• Technographic Data: Understanding a prospect's tech stack can inform your sales approach. ‍
• Compliance: Ensure the tool is GDPR and CCPA compliant to avoid legal issues. ‍
• Integration Capabilities: The tool should work well with your existing CRM and sales stack. ‍
• Intent Data: Intent signals can help you identify accounts ready to buy. ‍
• User Interface: An intuitive interface can save time and increase adoption among your team. ‍
• Customer Support: Good customer support can be crucial, especially during implementation. ‍
• Pricing Model: Look for transparent pricing that aligns with your budget and expected ROI.

How to Choose the Right 6sense Competitors

Selecting the best tool for your team involves several steps:

1) Assess Your Needs

What are your primary goals? Improving data quality? Finding new leads? Understanding buyer intent?

2) Evaluate Your Current Process

Identify gaps in your current sales process that a new tool could fill.

3) Consider Your Team

Think about your team's size, technical skills, and willingness to adopt new tools.

4) Set a Budget

Determine how much you're willing to invest in a sales intelligence tool.

5) Try Before You Buy

Most providers offer free trials or demos. Take advantage of these to test the tool in your real-world scenario.

6) Get Team Feedback

Involve key team members in the decision process. Their buy-in will be crucial for successful implementation.

7) Check References

Reach out to other users or read case studies to understand real-world performance.

8) Plan for Implementation

Consider the time and resources needed to implement and train your team on the new tool.

Conclusion

While 6sense Revenue AI is a powerful platform, there are many alternatives that might better suit your specific needs.

The best tool is the one that aligns with your goals, integrates with your existing processes, and provides a clear return on investment. Take the time to evaluate your options, leverage free trials, and gather feedback from your team.