17 Best AI Sales Agents to Use in 2025

AI sales agents are the answer to the sales productivity problem.

Your sales team is drowning in slow, repetitive work—researching, qualifying, and scheduling. Too much time is spent doing everything but selling.

An AI sales agent automates the grind. It takes over prospecting and data management, instantly freeing your team to focus on building key relationships and closing deals.

This ultimate guide is your complete playbook for succeeding with AI sales agents. Inside, you will find:

• The essential definition and powerful benefits.
• Our list of the 17 best AI sales agents for 2025.
• A guide on how to choose the right tools.
• Common challenges and practical solutions.

Ready to automate your way to bigger deals? Let's dive in.

What Is an AI Sales Agent?

Think of an AI sales agent as a smart assistant for your sales team. It is a software program that uses artificial intelligence (AI) to do many of the repetitive, time-consuming tasks that salespeople face every day.

Its main job is to automate parts of the sales process. This frees up human salespeople to focus on what they do best: building relationships and closing deals.

An AI sales assistant can handle tasks like:

• Finding new leads (prospecting)
• Researching potential customers
• Sending personalized emails
• Answering common questions from leads
• Scheduling meetings
• Updating your CRM automatically

This sales automation software works 24/7, helping your team find more qualified leads and respond to them faster.

Benefits of AI Sales Agents

Using AI sales tools can bring huge advantages to your team. They help you work smarter, not harder.

• Saves Time: The biggest benefit is automation. The AI handles boring tasks like data entry, research, and sending follow-up emails. This gives your sales team hours back in their day. ‍
• Works 24/7: An AI sales agent never sleeps. It can answer lead questions or schedule demos at any time, day or night. This means you never miss a chance to connect with a new customer. ‍
• Better Lead Quality: AI can analyze thousands of data points to find the best leads for your business. It helps you stop wasting time on prospects who are not a good fit. ‍
• Personalization at Scale: AI can help you write personalized emails for hundreds of leads at once. It can mention a prospect's company, job title, or recent news to make your outreach feel more personal. ‍
• Keeps Your CRM Clean: The agent can automatically log calls, update contact information, and add notes to your CRM. This means your data is always accurate and up-to-date. ‍
• Reduces Costs: By automating tasks, one person can do the work of a much larger team. This helps you grow your sales without needing to hire many more people.

The Top 17 AI Sales Agents for Your Workflow

Here is our curated list of the top AI sales agents in 2025.  

1. SMARTe

Best For: B2B Prospecting and Data Enrichment

SMARTe is a powerful GTM (Go-to-Market) intelligence platform. It uses AI to help sales teams find and engage their ideal customers. Its core strength is its massive, verified database of B2B contacts. The AI agent analyzes company data, tech stacks, and intent signals to find high-fit prospects who are ready to buy.

Key Features:

• Global B2B Database: Provides access to over 284 million verified B2B contacts and 64 million company profiles. ‍
• Data Enrichment: Automatically cleans, updates, and enriches your CRM records with accurate firmographics, technographics, and direct-dial phone numbers. ‍
• Buying Intent Signals: Tracks online activity to identify companies that are actively researching your products or services. ‍
• Advanced Prospecting Filters: Lets you build precise lead lists using filters like company size, revenue, location, and technology used. ‍
• CRM Integrations: Connects directly with major platforms like Salesforce, HubSpot, Outreach, and SalesLoft.

Pricing:

• Free: $0 (includes 10 credits per month) ‍
• Pro: $25 per month (includes 50 credits per month) ‍
• Enterprise: Starts at $15,000 per year (for 50,000 credits)

2. Clay

Best For: Deep Prospecting and Data Enrichment

Clay's AI agent, Claygent, uses GPT-4 to put your sales prospecting on autopilot. It stops the need for manual research on people or companies. You give it a clear prompt, and the AI sales assistant gets to work. It visits websites, finds key information, and brings that data back to you. This is a top-tier AI marketing tool for building clean lead lists.

Key Features:

• Web Scraping: Claygent actively searches websites to find direct answers to your questions and research leads. ‍
• Chrome Extension: Lets you use Clay's power on any website, making it a seamless part of your workflow. ‍
• Key Integrations: Connects with over 50 platforms, including HubSpot, Salesforce, Airtable, and Smartlead.

Pricing:

• Free: $0 (includes 100 credits) ‍
• Starter: $149 per month (includes 2,000 credits) ‍
• Explorer: $349 per month (includes 10,000 credits) ‍
• Pro: $800 per month (includes 50,000 credits)

3. Bardeen

Best For: Automating Repetitive Browser Tasks

Bardeen is an AI sales agent focused on one thing: automating your repetitive tasks. This sales automation tool speeds up research by analyzing huge data sources. You can easily get information on any prospect with a specific prompt. It can also automate data entry, pulling data from any source and sending it right to your CRM.

Key Features:

• AI Data Enrichment: Cuts down your research time by scanning multiple sources for up-to-date prospect information. ‍
• LinkedIn Data Scraper: Scrapes data from LinkedIn profiles and imports it into your preferred tool (like a spreadsheet or CRM). ‍
• AI Message Generator: If you have writer's block, Bardeen can create, personalize, and send messages at scale. ‍
• Integrations: Connects with a huge collection of platforms, including Affinity, Airtable, Apollo, Google, HubSpot, and LinkedIn.

Pricing:

• Free: $0 ‍
• Professional: $10 per month (includes 500 credits) ‍
• Business: $15 per month (includes 500 credits)

4. Common Room

Best For: Prospecting and Finding Sales Triggers

Common Room helps you find sales triggers and ideal buyers. Its AI agent, Roomie AI, taps into a massive database of over 200 million contacts. It unifies signals from your community and customer lists to find prospects who are most likely to buy from you right now.

Key Features:

• Prospecting: Roomie AI searches its 200+ million contact database to find your ideal buyers.
• Intent Signals: The agent captures high-intent signals, flagging prospects who are ready to purchase. ‍
• Personalization: Roomie AI drafts personalized messages that align with your prospect's needs. ‍
• Multichannel Outreach: This agent reaches prospects on the two most important B2B channels: email and LinkedIn.

Pricing:

• Starter: $625 per month ‍
• Team: $1,166 per month
• ‍Enterprise: Requires a custom quote.

5. Lindy

Best For: All-in-one Cold Outreach Automation

Lindy allows you to build your own AI agents to automate your sales workflow. You can create an AI SDR (Sales Development Rep) that searches over 200 sources to find the perfect leads. The AI agent also researches each lead to provide insights, helping you qualify them. It even watches your calendar to book meetings.

Key Features:

• Prospecting: Lindy’s AI agent searches over 200 sources (like G2, LinkedIn, and Instagram) to find leads. ‍
• Personalization: The agent uses its research to craft personalized emails that resonate with your audience. ‍
• AI Scheduling: Lindy handles all your meeting schedules and automatically updates your CRM to save you time. ‍
• Integrations: Lindy connects with CRMs and many third-party platforms like Google Drive, Slack, and ClickUp.

Pricing:

• Free plan: Up to 400 credits for one month ‍
• Pro plan: $49.99 per month (includes 5,000 credits)

6. Artisan

Best For: Automating Outbound Sales Processes

Artisan's AI sales agent, Ava, is built to automate your entire sales process. It empowers your sales teams to stop focusing on repetitive tasks and start focusing on closing deals. Ava comes with a built-in B2B database of over 300 million contacts. It finds prospects, personalizes messages, and even performs the outreach for you.

Key Features:

• Prospecting: Ava searches a 300+ million B2B database to find your ideal customers. ‍
• Personalization Waterfall: This unique feature creates highly personalized emails and LinkedIn messages. ‍
• Multi-channel Outreach: Ava engages prospects on both email and LinkedIn. ‍
• Email Deliverability: Ava warms up your mailboxes to make sure your messages land in the inbox, not the spam folder.

Pricing:

Artisan's pricing is not listed publicly. You must contact them for a quote.

7. Unify

Best For: Researching and Qualifying Target Accounts

If your main goal is finding qualified target accounts, Unify's AI agent is a top contender. This agent scrapes websites for key insights about your ideal customers. It then uses that information to find more potential customers just like them. It's great for building a strong, targeted pipeline.

Key Features:

• Prospecting: Unify's AI agent sifts through data from countless sources to find the perfect clients for your business. ‍
• Personalized Messaging: The agent uses real data from LinkedIn and your CRM to write compelling messages that stand out. ‍
• Integrations: Unify connects with your CRM (like HubSpot and Salesforce) and other tools like Slack and Zapier.

Pricing:

• Growth: $1,000 per month ‍
• Pro: Requires a custom quote. ‍
• Enterprise: Requires a custom quote.

8. Bella

Best For: LinkedIn-Specific Outreach

Bella is a specialized AI sales agent built just for LinkedIn. It is highly effective for lead generation, engaging in conversations, and scheduling meetings, all within LinkedIn. You install the Chrome extension, and it scans profiles to understand your audience. It then crafts personalized messages to send via LinkedIn and email.

Key Features:

• LinkedIn Prospecting: Bella scans LinkedIn to understand your audience and discover the perfect leads. ‍
• Personalization: Bella crafts personalized messages based on insights from each prospect's profile.
• ‍Outreach: Bella runs its sequences across two key channels: LinkedIn and email.

Pricing:

Bella's pricing information is not available on its website. You must book a demo to get a quote.

9. Octave

Best For: Personalizing Cold Messages at Scale

Octave is a generative GTM (Go-to-Market) agent. Its main job is to uncover insights that scale your outbound efforts. Its "Intelligence Insight" feature learns what you do and who your ideal audience is. The "Prospect Finder" then uses this intel to find the right prospects and craft a message that truly resonates.

Key Features:

• Unique Playbook: This feature guides your outbound strategy and positions your brand effectively. ‍
• Prospect Finder: Uses your unique company intel to find ideal prospects. ‍
• Content Generator: Octave crafts personalized messages that match prospect needs with your brand's value. ‍
• Workflow Automation: This automates various outbound processes to streamline your workflow.

Pricing:

• Core: $149 per month ‍
• Boost: $499 per month ‍
• Turbo: $999 per month ‍
• Max: $1,999 per month.

10. Trigify.io

Best For: Identifying Sales Triggers

If you struggle to find the right sales triggers, Trigify is the tool for you. Its AI sales agent identifies over 30 unique trigger events (like a new funding round or a new executive hire). This helps you capitalize on sales opportunities at the perfect moment. It also scans 18 data providers to build and enrich your lead lists.

Key Features:

• Web Scraping Capabilities: A simple prompt allows Trigify to scan web pages and extract key prospect information. ‍
• Sales Triggers: Identifies and acts on the right sales trigger events, providing you with timely sales leads. ‍
• Waterfall Enrichment: Trigify scans multiple data providers to find your prospect's valid email address. ‍
• Integrations: Connects with HubSpot, Lemlist, Hunter, Apollo, and Salesforce.

Pricing:

• Solo: $185 per month (includes 3,000 credits) ‍
• Growth: $495 per month (includes 10,000 credits) ‍
• Scale: $715 per month (includes 20,000 credits)

11. 11x.ai

Best For: Generating Leads as an AI SDR

11x.ai builds digital AI workers to automate your sales process. One of these workers is Alice, an AI-powered sales development rep (SDR) who works 24/7. You build your ideal customer profile (ICP), and Alice scans the market to generate a list of high-quality leads. She then engages them and even books meetings for you.

Key Features:

• Prospecting: Once you build your ideal profile, Alice scans the internet to find qualified leads. ‍
• Multi-Channel Engagement: Alice maintains consistent interactions with prospects across email and LinkedIn. ‍
• Integrations: 11x.ai integrates with Pipedrive, Salesforce, HubSpot, Google Calendar, and LinkedIn.

Pricing:

11x.ai’s pricing is not publicly available. You can schedule a demo on their website.

12. Relevance AI

Best For: Building a "Team" of Agents for Sales Tasks

Relevance AI provides a "team" of AI agents that you can use to automate repetitive tasks. These agents can do everything from sales prospecting and content writing to crafting follow-up emails. You simply describe your task, and the AI agent researches data sources, builds a lead list, and even drafts a personalized message.

Key Features:

• Generate Lead List: With a single prompt, the Relevance AI agent can build your lead list in seconds. ‍
• Engagement: The agent makes outreach easy by drafting personalized messages and booking meetings with clients. ‍
• Integrations: Connects with your tech stack, including Gmail, Notion, HubSpot, LinkedIn, and Slack.

Pricing:

• Free: $0 (includes 100 credits per day) ‍
• Team: $199 per month (includes 100,000 credits) ‍
• Business: $599 per month (includes 300,000 credits)

13. CustomGPT

Best For: Generating Custom Replies and On-Site Lead Gen

CustomGPT is a no-code platform that lets you create your own custom AI agents. You upload documents that contain insights about your brand (like your website, help docs, or videos). The platform uses this information to create an intelligent assistant. This assistant can then handle queries from your sales team or, more importantly, from prospects on your website.

Key Features:

• Lead Engagement: Interacts with potential leads on your site to understand their needs. ‍
• Lead Qualification: Uses its knowledge of your brand to qualify those leads and nurture them with personalized responses. ‍
• Engagement Analytics: Allows you to see what prospects are asking and generate custom-based replies.

Pricing:

• Standard: $89 per month ‍
• Premium: $449 per month ‍
• Enterprise: Requires a custom quote.

14. Botsonic

Best For: Automating Complex Customer-Facing Tasks

Botsonic allows you to train an AI agent to automate complex tasks. It acquires knowledge from files you upload, like PDFs or Word documents. This helps it understand your company. You can then train it to perform various sales processes, like recognizing when a customer is frustrated or scheduling appointments. It's ideal for automating day-to-day sales operations.

Key Features:

• Knowledge Acquisition: Botsonic learns from your documents to understand your company. ‍
• Automation: Built to automate complex sales processes, like handling customer queries and scheduling. ‍
• Integrations: The tool integrates with major CRMs and support platforms like HubSpot, Salesforce, and Zendesk.

Pricing:

• Starter: $19 per month ‍
• Professional: $49 per month ‍
• Advanced: $299 per month

15. Superagent

Best For: Simple, Pay-as-you-go Web Research

Superagent is an AI-powered web research tool built for sales prospecting. This AI sales tool gathers and analyzes information at scale. You just enter a prompt that describes what you're looking for, like "latest software companies in New York." The tool then scans the internet to provide a list of prospects and can enrich that list with contact info.

Key Features:

• Curate Lead Database: Superagent builds your lead list in seconds, saving you from manual research. ‍
• Find Contact Details: If you only have a name, Superagent can find the contact details you need to reach the prospect. ‍
• Integrations: Superagent currently works with Airtable. Integrations for Google Sheets, HubSpot, and Salesforce are planned.

Pricing:

Superagent offers a free trial with $10 in credits. After that, you pay for what you use.

16. Induced AI

Best For: Automating Web Browsing Tasks

Induced AI is an AI-powered browser automation tool. It's designed to automate tasks by imitating human web browsing behavior. It can automate repetitive tasks like clicking, scrolling, filling out forms, and navigating web pages. It has human-like reasoning, meaning it can understand data on a page and then decide the next action.

Key Features:

• Automated Web Browsing: The agent can imitate your browsing patterns to automate any web-based task. ‍
• Data Capturing and Analysis: The AI tool extracts data from different sources and understands its visual context. ‍
• Natural Language Understanding: You can use plain English to describe the tasks you want to automate.

Pricing:

Induced AI’s pricing information is not available on its website.

17. Spell

Best For: Delegating General-Purpose Tasks

Spell is a tool for delegating tasks to autonomous agents. It provides a library of templates. You can use these to instruct the AI agent to perform a desired task. Sales teams can use this tool for competitor analysis, market research, or to create compelling messages. The quality of your prompt determines the quality of the output.

Key Features:

• Task Automation: Spell performs a wide range of autonomous tasks, freeing up your time for high-value activities. ‍
• Prompt Library: Provides curated prompts and templates to get you started quickly. ‍
• Versatile: Can be used for sales research, content writing, and more.

Pricing:

• Personal: $7.50 per month ‍
• Professional: $25 per month ‍
• Expert: $41 per month.

What to Consider When Choosing an AI Sales Agent

Before you pick an AI sales agent, think about these factors. The right tool can transform your performance. The wrong one is a waste of money.

1. What Repetitive Tasks Are Costing You Time?

Look at your daily checklist. Are you tired of copying and pasting data into your CRM? Do you hate writing the same follow-up email 20 times? Don't buy a complex tool if you only need to automate one thing. Find an AI agent that does that exact task well.

2. Can It Talk Like a Human?

No one wants to talk to a robot that sounds like a robot. Your AI sales assistant must sound natural. It should create personalized messages for email, chat, or social media. The goal is a personalized experience that encourages a reply.

3. Does It Play Nice with Your Other Tools?

A tool that doesn't connect to your CRM is a problem. It creates more work, not less. Your AI agent must integrate with platforms like Salesforce, HubSpot, Slack, and Google Calendar. This keeps all your data in one place.

4. Does It Show You What's Working?

You cannot improve what you do not measure. Look for a tool with clear analytics. It should provide detailed insights on customer behavior, sales trends, and key performance indicators (KPIs). You need this data to make smart decisions.

Common Challenges of Using AI Sales Agents (and How to Overcome Them)

AI sales agents are powerful, but they can create new problems. Here are the most common challenges and how you can solve them.

1. The Challenge: Bad Data

An AI is only as smart as the data you give it. If your CRM is full of old phone numbers, wrong email addresses, or missing information, the AI will make mistakes. It might contact the wrong person or send messages with bad info.

• How to Overcome It: Start by cleaning your data. Use data-cleansing tools to fix errors and remove duplicates. Set up rules to make sure all new information is entered correctly. A clean database is the foundation for a successful AI.

2. The Challenge: Poor Integration

Your new AI tool needs to work with your other software, like your CRM (Salesforce, HubSpot) and email. If they don't connect properly, your team will waste time copying and pasting information between systems. This defeats the purpose of automation.

• How to Overcome It: Before you buy, check the tool's integrations. Make sure it connects easily with the tools you already use. Look for a "native integration," which is usually the most reliable.

3. The Challenge: Your Team Resists It

Salespeople are often worried that AI will replace them. If they don't trust the tool, they won't use it. They might see it as "extra work" instead of a helpful partner.

• How to Overcome It: Talk to your team before you implement the AI. Explain that the goal is to help them, not replace them. Show them how it will take away their most boring tasks so they can focus on selling and making more money. Involve them in picking the tool and ask for their feedback.

4. The Challenge: It Sounds Like a Robot

The worst thing an AI can do is send a generic, robotic message that annoys a prospect. If your personalization is bad, it can hurt your brand's reputation.

• How to Overcome It: Start slow. Don't let the AI run your whole sales process on day one. Review the messages it suggests. Always add a human touch before sending. Use the AI for assistance and ideas, but let your salespeople add the final, personal touch.

5. The Challenge: High Cost

Some advanced AI sales platforms can be very expensive. It's easy to pay for a lot of features that your team never actually uses.

• How to Overcome It: Identify your single biggest problem first. Do you just need help with research? Or is scheduling meetings your biggest bottleneck? Find a tool that solves that one problem well. Start with a free trial or a basic plan. You can always upgrade later once you prove it's working.

Your Next Step

We’ve covered 17 powerful AI sales agents. Each one can help your team stop doing busywork and start selling more.

The best tool is simply the one your team will actually use.

Don't just read the list. Pick the one that solves your biggest problem and try its free trial. The right AI agent will give your team more time to focus on what really matters: talking to customers and closing deals.