What is the current Wiza pricing structure for 2025?

Wiza offers a tiered, credit-based pricing model. The plans for 2025 include the Starter Plan at $49 per user/month, which provides 100 email and 100 phone number credits for small, consistent usage. For high-volume users, the Individual Unlimited Plan starts at $83 per user/month. Larger sales organizations opt for the Enterprise Plan, starting at $399 for 3 users/month. Customers can typically receive a significant discount (around 20%) by choosing annual billing over monthly payments.

Does Wiza offer a free plan or free credits to test the tool?

Yes, Wiza offers a permanent Free Plan ($0/month) for occasional prospecting. This plan includes 20 email credits and 5 phone number credits monthly. This free Wiza credits allocation allows new users to fully test the accuracy and functionality of their LinkedIn scraping and email verification tool before upgrading to one of the paid subscription tiers.

What are the main limitations and costs to consider when using Wiza?

The primary limitation of Wiza is its high cost relative to its focused feature set, which is mainly limited to LinkedIn. While the base plans start at $49/month, the most significant limitation for growing teams is the relatively small credit pool provided in the Starter Plan (100 emails/phones). This forces teams needing higher volumes into the significantly more expensive Individual Unlimited or Enterprise Plan, making the overall cost steeper compared to all-in-one Wiza competitors.

11 Best Wiza Alternatives for B2B Prospecting ∣ STOP Wasting Credits!

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Wiza is often the first tool sales teams try for LinkedIn lead generation. But it quickly becomes a problem.

Data accuracy is unreliable. Export limits and credit restrictions slow down your growth.

If you want to scale outreach, you need more than basic data scraping. You need a platform that delivers verified contacts, compliance, and real ROI.

Here are the best Wiza alternatives in 2025:

1. Smarte

Smarte is an enterprise aligned sales intelligence software. It delivers certified B2B data. It focuses heavily on accuracy and global compliance. Smarte offers the best value across global coverage and cost.

Why Smarte is the Best Wiza Competitor

Smarte’s strength lies in its global reach. It ensures rigorous data quality. It covers 70% of mobile numbers in North America. Coverage is strong across EMEA, APAC, and LATAM. It adheres to GDPR, CCPA, and SOC2 compliance. This minimizes your risk.

Global Database Size: 284M+ verified B2B contacts. 64M+ company profiles. 50K+ technologies tracked. ‍
Real-Time Enrichment: Fix incomplete or outdated records. Enrich inbound leads. Get job change alerts in real time. ‍
Advanced Filters: Use 55+ attributes. Filter by company size, revenue, SIC, technographics, seniority, and more. ‍
Chrome Extension: The SMARTe Chrome Extension works seamlessly. Prospect on LinkedIn, Sales Navigator, and company sites. Reveal direct dials and emails in one click. ‍
CRM Integrations: Sync with Salesforce, HubSpot, Outreach, and Salesloft. No manual data entry. ‍
Lead Routing: Advanced match algorithm. Score, route, and segment leads with precision. ‍
Job Change Tracking: Know when champions move to new companies. Reduce churn and spot new opportunities.

Verdict: Choose Smarte for scalable, compliant, and cost-effective lead generation software. It includes superior real-time data enrichment.

Pricing:

Free: $0/month. 10 free credits. ‍
Pro: Starts at $25/month. ‍
Enterprise: $15,000/year.

2. Saleshandy

Saleshandy is a powerful, AI-assisted platform. It merges a massive B2B contact database with built-in cold email outreach.

Why Saleshandy is a Better Alternative to Wiza

Saleshandy provides superior credit value. Functionality is much more comprehensive. It's an all-in-one platform. It handles sales prospecting and outreach in one place. You can drop your separate email tool.

Database Power: 700M+ contacts. It easily finds leads outside LinkedIn. ‍
AI Lead Search: Use conversational prompts. Generate hyper-filtered lists instantly. ‍
Value: $29/month gives 1,000 credits. Wiza charges $99/month for 500. ‍
Credit Flexibility: Unused credits automatically roll over. No more wasted budget.

Verdict: This platform offers the best credit-to-feature ratio. It's perfect for teams needing a streamlined prospecting and execution workflow.

Pricing (Billed Annually): Lead Starter: $24/month | Lead Pro: $49/month

3. Apollo.io

Apollo.io is a top-tier sales intelligence solution. It’s built for multi-channel sales engagement. It focuses on pipeline automation.

Why Apollo.io is a Better Wiza Competitor

Apollo offers unmatched targeting precision. It provides intent data and over 60 advanced filters. This far exceeds Wiza’s basic options. Sales teams can prioritize the hottest prospects efficiently.

Advanced Filtering: Target prospects based on strong buying signals or job changes. ‍
Multi-Channel: Automate sequences across email, phone, and LinkedIn. Manage it from one dashboard. ‍
Key Feature: Robust CRM integration comes with all paid tiers.

Verdict: Ideal for sales teams that rely on deep sales intelligence. Choose Apollo for automated, sequenced outreach campaigns.

Pricing (Billed Annually): Basic: $49/month | Professional: $79/month

4. ZoomInfo

ZoomInfo is the market leader for enterprise B2B data. It is a full sales enablement suite. It is much more than a basic contact finder.

Why ZoomInfo is a Better Wiza Alternative

ZoomInfo offers critical scale and depth. It provides highly reliable buyer intent data. It has detailed firmographic profiles. You can approach the right prospect at the perfect time.

Data Scale: 260M+ contacts. Data is backed by a proprietary, constantly updated engine. ‍
Intent Data: Real-time insights show companies researching solutions like yours. ‍
Feature Set: Includes tools for b2b sales, b2b marketing, and recruitment automation.

Verdict: Best for large organizations. It requires the highest level of data integrity. It is a comprehensive sales intelligence platform.

Pricing: Custom pricing only.

5. UpLead

UpLead is the leading tool for targeting SaaS and IT companies. It uses unique data. This ensures perfect product-market fit.

Why UpLead is a Better Competitor of Wiza

UpLead specializes in technographic data. It tracks over 27,000 technologies. You can filter companies by the exact software they use. This makes your pitch perfectly relevant.

Technographic Filters: Filter by competitors or complementary tech stacks. ‍
Accuracy: Claims up to 95% data accuracy. It performs real-time email verification. ‍
Core Strength: Excellent for cleaning and enriching your existing lead lists.

Verdict: The best solution for finding accurate B2B leads. Use it for technology-focused verticals.

Pricing (Billed Annually): Essentials: $74/month | Plus: $149/month

6. Cognism

Cognism leads the market in compliant, high-quality phone numbers. This is especially true in the European and U.S. markets.

Why Cognism is a Better Wiza Alternative

Cognism offers proprietary Diamond Data. These are verified phone numbers. Verification happens through manual and automated checks. This delivers unmatched connection rates. Compliance is top-tier (GDPR/CCPA). It cross-references DNC lists in 13 countries.

Diamond Data: Highest accuracy for direct dial and mobile phone numbers. ‍
Compliance: Full GDPR and CCPA alignment. This drastically reduces legal risk.

Verdict: Essential for teams where cold calling is key. It provides the best European database.

Pricing: Non-transparent, custom pricing only.

7. Snov.io

Snov.io is an affordable, flexible platform. It combines a solid email finder with an integrated CRM. It also features cold email sequencing.

Why Snov.io is a Better Wiza Competitor

Snov.io offers a complete email workflow. You find, verify, and launch campaigns in one tool. This unified interface is far more efficient than Wiza.

Integrated Workflow: Prospecting, verification, and outreach are centralized. ‍
Accessibility: Includes a very useful forever-free plan.

Verdict: A great, budget-friendly option. Ideal for solo entrepreneurs and small teams prioritizing cold email outreach.

Pricing (Billed Annually): Starter: $30/month | Pro: $75/month

8. Findymail

Findymail is specialized and highly efficient. It's known for its credit-saving policies and easy bulk enrichment.

Why Findymail is a Better Wiza Alternative

Findymail is credit-smart. You do not lose credits on invalid or duplicate contacts. It excels at fast enrichment. It handles leads from LinkedIn URLs or raw CSV uploads.

Credit Policy: Only pay for successful, verified contact details. ‍
Flexibility: Seamless enrichment works directly in Google Sheets. ‍
Feature: All unused credits automatically roll over.

Verdict: Best for sales ops. It provides a simple, reliable b2b data enrichment tool for cleaning existing lists.

Pricing (Billed Annually): Basic: $41/month | Starter: $83/month

9. ContactOut

ContactOut is a B2B data provider. It features highly targeted search filters. It is favored in the recruitment and technology sectors.

Why ContactOut is a Better Wiza Competitor

ContactOut offers more precise search filters than Wiza. Its data is specialized for key industries like Finance and Tech. This makes your outreach more specific and accurate.

Targeted Filters: Dedicated features for sales and recruitment segmentation. ‍
Integrated Outreach: You can launch basic, personalized email campaigns.

Verdict: A focused solution for recruitment professionals. Also great for sales teams targeting specific, high-value tech contacts.

Pricing (Billed Annually): Email: $49/month | Email + Phone: $99/month

10. Skrapp.io

Skrapp.io is a direct Wiza competitor. It specializes in email extraction and verification from LinkedIn.

Why Skrapp.io is a Better Wiza Alternative

Skrapp.io includes crucial lead enrichment. Wiza lacks this feature. It emphasizes real-time email verification. This ensures higher email quality. It minimizes the high bounce rates Wiza often produces.

Enrichment: Finds key company details alongside contact information. ‍
Verification: Real-time checking minimizes bad data risk.

Verdict: The refined option for LinkedIn prospecting. It offers much better data accuracy than the base Wiza offering.

Pricing (Billed Annually): Professional: $37/month | Enterprise: $74/month

11. RocketReach

RocketReach offers a huge database. It provides comprehensive profile information across various sectors.

Why RocketReach is a Better Wiza Competitor

RocketReach boasts over 700 million professionals. This pool is massive. It includes both personal and professional contact data. Its search extends far beyond LinkedIn. This increases your success rate with hard-to-reach leads.

Massive Coverage: Over 700M professionals. Excellent for broad, high-volume list building. ‍
Multi-Channel Data: Provides social media links and personal contacts.

Verdict: Ideal for recruiters and sales teams. Choose it for high volume, broad coverage, and multi-channel profile data.

Pricing (Billed Annually): Individual: $39/month | Team: $99/month

Final Verdict: Which Wiza Alternative Is Best?

When comparing Wiza competitors in 2025, SMARTe stands out. It delivers unmatched global reach, superior compliance, and the best cost-to-data-quality ratio. For teams seeking scalable, accurate, and compliant prospecting, SMARTe is the clear choice as the best Wiza alternative.

SMARTe offers the highest compliance standards, extensive global coverage, and exceptional value. It empowers sales teams to connect faster, enrich data in real time, and scale outreach with confidence.

Book a demo today and experience why SMARTe is the leading choice for modern sales teams.

Vikram Maram

Go-to-Market strategist Vikram Maram specializes in sales intelligence and revenue optimization solutions. At SMARTe, as SVP of Product & GTM, he helps enterprises enhance their market position through data-driven strategies.

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